Discover how modern FP&A drives business impact through data democratisation, performance storytelling and scalable digital solutions.
In this video, Evgenia Elezova, Head of Finance at Lindström, shared how their finance team is transforming, blending technical expertise with communication, influence, and business insight. With a centralised structure and regional focus on Business Partnering, Lindström is progressing through the FP&A Trends Maturity Model. Through the Business Partner Academy, Lindström is building “finance superheroes” equipped to be true co-pilots, not just data providers.
AI technologies are reshaping FP&A with better forecasting, automation, and data accuracy — but trust and adoption remain key challenges.
Frédéric Labey, Group CFO – France at dentsu International, shares how to turn FP&A into a strategic business partner and highlights the skills and mindset shifts needed.
FP&A teams have played a critical role in organisations for a long time. However, traditional FP&A is no longer sufficient. Economic volatility, shifting demographics, emerging technologies, and data overload demand a more agile, insight-driven FP&A. This paper explores what makes modern FP&A teams effective, outlines four essential layers to meet today’s business needs and provides practical steps to implement them.
This paper explores how FP&A teams can lead in an unpredictable era, drawing on insights from 260+ International FP&A Board meetings across 19 countries, 30+ research papers, and input from over 50,000 senior practitioners worldwide. We identified the top 5 trends that will shape FP&A in 2025 and beyond, therefore offering a roadmap for finance teams to become agile, data-driven partners capable of navigating complexity with confidence.