In this video, Evgenia Elezova, Head of Finance at Lindström, shared how their finance team is transforming, blending technical expertise with communication, influence, and business insight. With a centralised structure and regional focus on Business Partnering, Lindström is progressing through the FP&A Trends Maturity Model. Through the Business Partner Academy, Lindström is building “finance superheroes” equipped to be true co-pilots, not just data providers.

AI technologies are reshaping FP&A with better forecasting, automation, and data accuracy — but trust and adoption remain key challenges.

Frédéric Labey, Group CFO – France at dentsu International, shares how to turn FP&A into a strategic business partner and highlights the skills and mindset shifts needed.

FP&A teams have played a critical role in organisations for a long time. However, traditional FP&A is no longer sufficient. Economic volatility, shifting demographics, emerging technologies, and data overload demand a more agile, insight-driven FP&A. This paper explores what makes modern FP&A teams effective, outlines four essential layers to meet today’s business needs and provides practical steps to implement them.

This paper explores how FP&A teams can lead in an unpredictable era, drawing on insights from 260+ International FP&A Board meetings across 19 countries, 30+ research papers, and input from over 50,000 senior practitioners worldwide. We identified the top 5 trends that will shape FP&A in 2025 and beyond, therefore offering a roadmap for finance teams to become agile, data-driven partners capable of navigating complexity with confidence.

What are the top trends shaping FP&A in 2025 and beyond? Check out the recording of this webinar to get the answer to this question.