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The FP&A Trends Webinar
From AI Efficiency to Finance Value: The FP&A Value Architect in Action

The FP&A Trends Webinar is proudly sponsored by:

 

Five Essential FP&A Team Roles that Power Strategy and TransformationAI can automate Finance work at extraordinary speed, but the real challenge is turning efficiency into measurable value. This is where FP&A can evolve into a Value Architect: selecting the right use cases, assessing ROI, adding financial context and connecting AI with the wider finance ecosystem.

Join this webinar to hear from the Group Director of Finance at Catalyst Acoustics Group on how AI is being applied to real finance workflows, including a practical demo of reusable AI skills that reduce repetitive work and free capacity for higher-value activities. The session will also explore AI economics, business context and integration with existing finance platforms.

A recording of the event will be shared afterward with everyone who registers.

The Panel:

  • Jeremy Hall, Group Director of Finance at Catalyst Acoustics Group
  • Dan Rebella, Global Office of Finance Expert at Board
  • Olga Rudakova, FP&A Trends Ambassador and Discussion Facilitator

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.thriving for continuous optimization and change.

 

Michael Coveney

Michael Coveney spent 40+ years in the software analytic business with a focus on transforming the planning, budgeting, forecasting and reporting processes. He has considerable experience in the design and implementation of Business Analytic systems with major organisations throughout the world. He is a gifted conference speaker and author where his latest book ‘Budgeting, Forecasting and Planning In Uncertain Times’is published by J Wiley. His articles have also appeared on www.fpa-trends.com, that encourages innovation in FP&A departments.

 

Adam Hancock

Senior Director, FP&A - EBSCO Industries, Inc.

Adam started his career as a CPA with PwC, auditing several large companies in the retail, manufacturing, and hospitality space.

After pursuing his MBA, Adam led several roles in Corporate FP&A and Strategic Planning at American Airlines, Financial Operations in the Southeast region at SCA Health (subsidiary of Optum Health).

Now at EBSCO Industries, he's recently launched a new Corporate FP&A division to modernize planning and analytics for EBSCO’s 14 diverse portfolio companies.

Adam has a BS in Accounting from Samford University in Birmingham, AL and an MBA from Georgetown University in Washington D.C.

LinkedIn profile: https://www.linkedin.com/in/adam-hancock-5173b36/

Subject:

From AI Efficiency to Finance Value: The FP&A Value Architect in Action

Date:
Wednesday, November 4, 2026
Time:

11:00 AM – 12:00 PM EST
8:00 AM – 9:00 AM PST
5:00 PM – 6:00 PM CET
4:00 PM – 5:00 PM GMT
 * the registration link will translate it to your time zone

Agenda:
  • Value Architect Role in FP&A
  • Practical AI Efficiency Gains in Finance
  • From Fast Automation to Measurable Finance Value
  • Conclusions, Recommendations, and Q&A Session
Meeting Venue:
The webinar is complimentary, vendor-agnostic, and exclusive to finance practitioners only.
Participation is subject to the FP&A Trends Group Terms and Conditions and Privacy Policy.
We will not be able to confirm places for the registrations with missing or incorrect details.
Click the button below to register for the meeting:
REGISTER NOW
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Future Meetings

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The Face-to-Face San Francisco FP&A Board
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The Face-to-Face Singapore FP&A Board
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The FP&A Trends Webinar: FP&A Roles Reimagined for the AI Era: Leading Finance Transformation
From AI Efficiency to Finance Value: The FP&A Value Architect in Action

November 4, 2026

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