Cash flow seems to be generally ignored by larger companies as the focus lies in growing and optimising profit and loss (P&L) in the general course of business.
This paper covers the findings of our sixth annual FP&A Trends Survey, where we share the trends and challenges facing FP&A departments around the world. The survey was performed at a time where organisations were looking to recover from the pandemic when many were trying to figure out how to operate in a changed business world.
Cash flow analysis, forecast, and performance indicator reporting are a natural part of the work for an FP&A team. But outside the FP&A department, not all in the organisation understand how their activities and decisions affect the free cash flow.
The tax system, whether it be corporate or personal, is often a complex system that is based on rules-based accounting, which often has little to do with the actual health and well-being of the taxable entity.
When I am asked to explain why Cash is so important, I use the analogy of building your dream home. In order to build that dream home and give it the best chance of standing there for years, it needs solid foundations. Likewise, an organisation needs cash to survive and grow, it needs cash to survive day to day, and without it, an organisation has no foundations and eventually collapses.
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