The FP&A Trends Webinar. Five Critical Roles for Building a World-Class FP&A Team
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Hans Gobin, FCCA, MBA
Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.
Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.
Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.
Hans Gobin's LinkedIn profile: https://www.linkedin.com/in/hans-gobin-020118b/
Budgets were invented in the Industrial Age as an efficiency management tool. So why in this day and age of VUCA, most of the organisations around the world are still so hung up on traditional budgeting?
During the pandemic, budgets and forecasts were obsolete overnight. In times of Uncertainties, a much more agile planning tool is required. This is where Better and Beyond Budgeting comes into its own.
Members of the recent North American FP&A Board met digitally to explore how to move from Traditional Budgets to Better and Beyond Budgeting.
For Steve Player, Thought Leader and Program Director at Beyond Budgeting Round Table, “planning is the process of assessing a ship’s position and capabilities against where it is trying to go. Plans cannot be based on where the ship went last year; they need to be forward-looking.” We need to:
In conclusion, Budgets should be replaced with Continuous planning whereby it is an inclusive process and not a top-down annual event.
Our poll amazingly shows that only 5% annual budgeting is done in less that 1 month, 53% between 1-3 months and 41% take more than 4 months! This shows how much time, energy and resources are being thrown at budgeting which is most likely obsolete as soon as done in uncertain environment.
Nevine White’s (VP Accounting at Hargray Communications) journey towards Beyond Budgeting started when her CFO came out of the budget board approval meeting, congratulated the team on 6 months of hard work and for producing a great budget pack going into 100’s of pages
BUT right in front of them threw it in the bin claiming “It’s already Obsolete, find a better way of working”.
Replacing budget with Rolling Forecast tactically seemed very easy. However, as the budget is inextricably intertwined all kind of business process (be it costs & spending approvals, target setting, compensation, resource allocation) eliminating it will break all of these. They had to slowly replace and rebuild all of these eliminating the complexity and bureaucracy surrounding these.
The three key important building blocks for starting on Beyond Budgeting journey were:
They moved to a five-quarter Rolling Forecast. Focus was on what was important and relevant with filed business unit forecasting 45 lines items, corporate only 18 lines and those only for 2 quarters as that’s the cadence the business was running on and finance then extrapolated them. All of this now took two weeks every quarter.
For Matthew Mowbray ,Senior Finance Director at DAI, their journey towards Beyond Budgeting has only just begun. Echoing all the above that have been said by the other two panellists these are the four key pillars that DAI are concentrating on along their implementation:
Both Matthew and Nevine agreed that moving away from budget could not be done overnight. It is a long process where you may fail a few times. Learn quickly and move on and remember to continuously review.
Our poll interestingly suggested that only 1% have completely eliminated budgets, whilst 29% have started their beyond budgeting journey. The remaining 70% are not on the Beyond Budgeting journey.
Michael Lengenfelder, Head of FP&A Product Management an Unit4, talked about the importance of starting from Strategy:
To help the Beyond Budgeting journey software should be :
In conclusion, it is high time to move away from traditional budgeting as it does not add value. Old ways of budgeting will not get us where we want especially in these days of uncertainties. Do not be afraid to start the journey as there is so many positives and advantages to be had. Even if you cannot eliminate the budget completely, take baby steps towards it as it will make a huge impact. People are key to the whole process change from senior management, the finance team and the operational team. Focus on them throughout the process. One size does not fit all. Look at what is the right way forward for you and build this with technology.
We would like to thank our global sponsor Unit4 for their great support with this Digital FP&A Board.
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