In this video, Evgenia Elezova, Head of Finance at Lindström, shared how their finance team is transforming, blending technical expertise with communication, influence, and business insight. With a centralised structure and regional focus on Business Partnering, Lindström is progressing through the FP&A Trends Maturity Model. Through the Business Partner Academy, Lindström is building “finance superheroes” equipped to be true co-pilots, not just data providers.

A CFO shares how to make Extended Planning & Analysis (xP&A) a reality through practical strategies, integration and cross-functional collaboration.

CFOs play a crucial role in driving xP&A transformation, enabling cross-functional collaboration, integrating planning beyond finance, and fostering a business-partnering mindset.

In this article, the author describes how to leverage Business Partnering to achieve Extended Planning and Analysis (xP&A) and gain a competitive edge in your FP&A career and how to master seven operational metrics that matter by speaking supply chain language.

Workforce planning powered by xP&A is the missing piece that helps an organisation plan talent with more detailed levels. This allows it to answer outstanding questions and delineate hiring and staffing priorities. In this article, the author focuses on the benefits of this approach.

The author of this article overviews integrated marketing planning and outlines its benefits for organisations. He also suggests a few practical steps to implement this approach in your business.