Harmonising strategic, operational, and financial planning is crutial for best-in-class FP&A. This is the essence of Extended Planning and Analysis (xP&A) — integrating planning across functions and organisational levels.

But what role do soft skills play in this journey?

In this video, Evgenia Elezova, Head of Finance at Lindström, shared how their finance team is transforming, blending technical expertise with communication, influence, and business insight. With a centralised structure and regional focus on Business Partnering, Lindström is progressing through the FP&A Trends Maturity Model. Through the Business Partner Academy, Lindström is building “finance superheroes” equipped to be true co-pilots, not just data providers.