While profitability is an easy concept to grasp, it is notoriously difficult to manage, especially in rapidly changing market conditions. How can we manage profitability in times of uncertainty? One answer is by using the profitability analysis framework.

Maintaining or increasing profit margins is key to the development of a company, but in many cases, it represents quite a challenge. I can see two main reasons for this: price pressure on the revenue side and inflation on the cost side. This blog explores 5 ways finance can support a company’s revenue maintenance.

One of the most important aspects of the FP&A role is to be able to provide insights by analysing the P&L. On the surface, P&Ls measure the profitability of the whole business and a lot of times FP&A professionals will look at P&Ls for the overall health of the organisation. 

The webinar will take place on 28 September at 11:00 AM PDT to discuss Managing Profitability in Uncertain Times.

FP&A and finance need to have a set of scenarios to support the decision-making process. This is especially important in the fast-changing and evolving environment.

This article focuses on why there is a risk of too much focus on the profit and loss (P&L) or income statement and too little focus on the Balance Sheet among FP&A practitioners.