In this article, we will explore the Zone to Win (ZTW) framework as a proven and powerful decision-making tool that can help managers and businesses achieve the balance between growth and profitability.

In this series of articles, we delve deeper into the importance of finding the right balance between growth and profitability and consider the importance of strategic financial planning. We will also explore two proven frameworks organisations can leverage to drive effective decision-making: the Balanced Scorecard (BSC) and the Zone to Win (ZTW).

A company must maintain short-term and long-term profitability, especially in uncertain times. This can only be achieved through the integration of profitability across global operations. The author of the article considers how to achieve it and which technology enablers can help us.

The author of this article illustrates the importance of aligning the type of Profitability Analysis with the requirements of the individual situation. He also explains what definition of Profitability Analysis is the most appropriate one.

In this video, Robert Ycmat, Chief Financial Officer (CFO) at Revere Health, shares the FP&A workflow model applied at Revere Health from the strategy formulation stage to the execution stage. 

Who could foresee the current inflation levels that we can see in developed economies? Inflation is a phenomenon that, if not understood correctly, can lead us to wrong conclusions and, therefore, to wrong decisions.