When covering for a colleague in one of America’s biggest companies for the summer of 1914, Donaldson Brown developed an ROI model with three key driving factors: sales, investment and cost.

Monte Swain, Brigham Young University professor, explains a new model from the Profitability Analytics Centre of Excellence (PACE) that returns to these three core elements of the Dupont framework.

Watch how this new model can help you track cost and revenue drivers effectively and build a successful, informative ROI strategy.