The previous article delved into Zone to Win as a strategic decision-making framework for balancing growth and profitability. In this article, we’ll look at how organisations can use the Balanced Scorecard to strike a balance between growth and profitability.
Parth Kulkarni
Parth Kulkarni is a seasoned FP&A professional with over ten years of experience across the eCommerce, Retail, and Technology industries. Parth currently works as Director, Finance at Adobe Inc., based in the San Francisco Bay Area. Alongside his corporate commitments, Parth is actively engaged in the industry and is passionate about mentoring within the Finance & Analytics community.
Author's Articles
In this article, we will explore the Zone to Win (ZTW) framework as a proven and powerful decision-making tool that can help managers and businesses achieve the balance between growth and profitability.
In this series of articles, we delve deeper into the importance of finding the right balance between growth and profitability and consider the importance of strategic financial planning. We will also explore two proven frameworks organisations can leverage to drive effective decision-making: the Balanced Scorecard (BSC) and the Zone to Win (ZTW).
In this article, the author outlines the specifics of the Situation, Complication, Question, and Answer (SCQA) framework. It can significantly enhance the quality of business communication and decision-making processes in FP&A if applied correctly.