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Renato Rossetti

Renato-RossettiRenato Rossetti is an FP&A professional with over 30 years of experience in multinational environments. He joined Readers's Digest as a Business Unit Controller, then moved to a leading Italian energy distribution company as a division controller, then joined Ubisoft Distribution as FP&A and was responsible for Italy for Planning and Controlling. Currently, as a consultant, he helps companies optimise processes and strategies in the FP&A field. He holds in-company courses in Planning and Control, Supply Chain and Forecasting.

Author's Articles

Renato-Rossetti-Crunch-Data-YogoSmile
Crunch the Data, Drink YogoSmile! From Analytics to Action
December 4, 2025
FP&A Tags:
Modelling and Forecasting, Forecasting Quality, Data-Driven FP&A

In this article we explore how a seven-year monthly sales series for a yoghurt firm is decomposed into trend and seasonality and then forecasted using SARIMA, enabling FP&A teams to convert data into actionable insights.

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Renato-Rossetti-Dynamic-Pricing-Part-2
Dynamic Pricing - Part 2 of 2
January 9, 2025
FP&A Tags:
Profitability Analysis, AI in FP&A, FP&A Case Studies

This article explores how Thompson Sampling leverages AI to refine dynamic pricing strategies and maximise profits in unpredictable markets.

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Dynamic Pricing: Part 1 of 2
Dynamic Pricing: Part 1 of 2
January 2, 2025
FP&A Tags:
Profitability Analysis

This series of articles explores dynamic pricing's effectiveness and the challenges caused by fluctuating market conditions.

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Renato-Rossetti-Bullwhip-Effect-Main
The Financial Impact of Bullwhip Effect
October 24, 2023
FP&A Tags:
Planning and Budgeting

The bullwhip effect is a significant concern for many manufacturers, distributors, and retailers, as it deals with fluctuations when one moves up the supply chain. In this article, the author outlines what it is and how FP&A teams can reduce the negative impact of this effect.

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Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

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Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

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The Power of FP&A Storytelling

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