This article will discuss how financial planning and analysis (FP&A) professionals can determine the general market trend using a statistical approach based on time series and how they can apply some adjustments to reflect different opportunities or threats to the business plan.
Renato Rossetti
Renato Rossetti is an FP&A professional with over 30 years of experience in multinational environments. He joined Readers's Digest as a Business Unit Controller, then moved to a leading Italian energy distribution company as a division controller, then joined Ubisoft Distribution as FP&A and was responsible for Italy for Planning and Controlling. Currently, as a consultant, he helps companies optimise processes and strategies in the FP&A field. He holds in-company courses in Planning and Control, Supply Chain and Forecasting.