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Renato Rossetti

Renato-RossettiRenato Rossetti is an FP&A professional with over 30 years of experience in multinational environments. He joined Readers's Digest as a Business Unit Controller, then moved to a leading Italian energy distribution company as a division controller, then joined Ubisoft Distribution as FP&A and was responsible for Italy for Planning and Controlling. Currently, as a consultant, he helps companies optimise processes and strategies in the FP&A field. He holds in-company courses in Planning and Control, Supply Chain and Forecasting.

Author's Articles

Renato-Rossetti-Crunch-Data-YogoSmile
Crunch the Data, Drink YogoSmile! From Analytics to Action
December 4, 2025
FP&A Tags:
Modelling and Forecasting, Forecasting Quality, Data-Driven FP&A

In this article we explore how a seven-year monthly sales series for a yoghurt firm is decomposed into trend and seasonality and then forecasted using SARIMA, enabling FP&A teams to convert data into actionable insights.

Read more
Renato-Rossetti-Dynamic-Pricing-Part-2
Dynamic Pricing - Part 2 of 2
January 9, 2025
FP&A Tags:
Profitability Analysis, AI in FP&A, FP&A Case Studies

This article explores how Thompson Sampling leverages AI to refine dynamic pricing strategies and maximise profits in unpredictable markets.

Read more
Dynamic Pricing: Part 1 of 2
Dynamic Pricing: Part 1 of 2
January 2, 2025
FP&A Tags:
Profitability Analysis

This series of articles explores dynamic pricing's effectiveness and the challenges caused by fluctuating market conditions.

Read more
Renato-Rossetti-Bullwhip-Effect-Main
The Financial Impact of Bullwhip Effect
October 24, 2023
FP&A Tags:
Planning and Budgeting

The bullwhip effect is a significant concern for many manufacturers, distributors, and retailers, as it deals with fluctuations when one moves up the supply chain. In this article, the author outlines what it is and how FP&A teams can reduce the negative impact of this effect.

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Event Calendar

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Bridging Today and Tomorrow: FP&A's Strategic Adoption of Present and Future AI Capabilities
 
Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond
 
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Generative AI in FP&A: From Hype to Real Impact
 
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All events for the year

Future Meetings

The Digital North American FP&A Circle
The Digital North American FP&A Circle Generative AI in FP&A: From Hype to Real Impact

December 9, 2025

The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
The FP&A Trends Webinar FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

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AI in FP&A
Data and Analytics
Data & Analytics
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ESG in FP&A
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FP&A Case Studies
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FP&A Research
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General
Integrated FP&A
Integrated FP&A
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People and Culture
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Process
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Technology

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