This article explores how Thompson Sampling leverages AI to refine dynamic pricing strategies and maximise profits in unpredictable markets.
Renato Rossetti
Renato Rossetti is an FP&A professional with over 30 years of experience in multinational environments. He joined Readers's Digest as a Business Unit Controller, then moved to a leading Italian energy distribution company as a division controller, then joined Ubisoft Distribution as FP&A and was responsible for Italy for Planning and Controlling. Currently, as a consultant, he helps companies optimise processes and strategies in the FP&A field. He holds in-company courses in Planning and Control, Supply Chain and Forecasting.
Author's Articles
This series of articles explores dynamic pricing's effectiveness and the challenges caused by fluctuating market conditions.
The bullwhip effect is a significant concern for many manufacturers, distributors, and retailers, as it deals with fluctuations when one moves up the supply chain. In this article, the author outlines what it is and how FP&A teams can reduce the negative impact of this effect.
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