In this video, Bram Lybaert, FP&A Director Europe at Ecolab, shares his company's strategy for enhancing sales and profitability through effective Financial Planning & Analysis.

Bram features case studies on translating sales data into P&L impacts and adapting pricing in fluctuating energy markets. He also shares what he has learned when accelerating business growth.

Watch the video to learn more.

In this article, the author outlines the difference between Scenario Management and forecasting and illustrates how we can apply the first to Strategic, Operational and Financial planning.

In this article, the author reveals the essentials of a multidimensional strategic company model for planning and compares a business to a living being. He also tells us how to implement such a model within your organisation.

The previous article delved into Zone to Win as a strategic decision-making framework for balancing growth and profitability. In this article, we’ll look at how organisations can use the Balanced Scorecard to strike a balance between growth and profitability.

In this article, we will explore the Zone to Win (ZTW) framework as a proven and powerful decision-making tool that can help managers and businesses achieve the balance between growth and profitability.

In this series of articles, we delve deeper into the importance of finding the right balance between growth and profitability and consider the importance of strategic financial planning. We will also explore two proven frameworks organisations can leverage to drive effective decision-making: the Balanced Scorecard (BSC) and the Zone to Win (ZTW).