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The FP&A Trends Webinar
Transforming FP&A with AI: Maturity, Impact, and Future Roles

The webinar is proudly sponsored by:

 
 

FP&A Trends Webinar: Transforming FP&A with AI: Maturity, Impact, and Future Roles

Artificial Intelligence is redefining the role of FP&A — from automating reporting and accelerating forecasts to enabling real-time scenario planning and strategic decision support. This evolution empowers FP&A teams to move beyond data analysis and become true business partners.

Join the upcoming FP&A Trends Webinar, based on the 2025 FP&A Trends Research Paper — the result of seven years of global research by the AI FP&A Committee. The session offers a unique opportunity to explore how leading finance teams already embrace AI to enhance agility, generate value, and increase foresight.

The webinar will feature firsthand insights from International FP&A Board members leading the adoption of intelligent technologies, along with a deep dive into EY’s “Client Zero” initiative — one of the largest in-house AI transformations. With more than 150 AI agents and GenAI tools now supporting 80,000 professionals, this program offers a compelling vision for AI-powered decision-making at scale.

The session will be recorded, and all registrants will receive access to the materials after the event.

The Panel:

  • Gizelda Ekonomi, Senior Commercial Finance Manager at VodafoneThree, London FP&A Board member
  • Darren Joffe, Senior Director Finance at Financial Times, London FP&A Board member
  • Derk-Jan van der Wal, Global Lead Partner Business Planning Reporting & Analytics at EY
  • Hans Gobin, FP&A Leader and International FP&A Board Ambassador (Discussion Facilitator)

Hans Gobin, FCCA, MBA

Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.

Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.

Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.

Hans Gobin's LinkedIn profile: https://www.linkedin.com/in/hans-gobin-020118b/

Larysa Melnychuk

Larysa Melnychuk is a passionate Financial Planning & Analysis (FP&A) professional and influencer who has held senior FP&A roles at leading organisations before setting up the International FP&A Board in 2013. The Board is a global and well-recognised professional think-tank that aims to bring together the knowledge and experience of senior FP&A professionals and aid the development of best practice in the profession.

In the last three years, she successfully expanded the Board into 33 chapters in 19 countries across Europe, the Middle East, Asia, Australia, and North America.

Larysa is also the founder and CEO at the FP&A Trends Group (fpa-trends.com), the leading online resource for FP&A professionals. She chairs the Global AI FP&A Committee and runs a number of high-profile initiatives in the area of modern financial analytics.

Larysa holds a Master of Science degree in physics of materials and is a qualified chartered management accountant (CIMA), chartered global management accountant (CGMA) and is a holder of an FP&A certification. She is also a member of the exam content writing team for the Association of Finance Professionals (AFP) FP&A certification.

Larysa is also a passionate conference speaker and writes articles on various FP&A-related subjects.

Gizelda Ekonomi

Based in London, United Kingdom and working for Vodafone UK – Commercial Finance Team leading a transformational programme on Enterprise Profitability as well as leading and coordinating other key financial activities and governance processes.

A highly qualified finance professional with more than 18 years of experience around process audit and improvement, transformation, financial management and business planning with in-depth knowledge and understanding of the telecommunication business.

LinkedIn profile: https://www.linkedin.com/in/gizelda-ekonomi-fcca-cia-msc-28b1bb32/

Subject:

Transforming FP&A with AI: Maturity, Impact, and Future Roles

Date:
Wednesday, June 25, 2025
Time:

10:00 AM - 11:00 PM EDT
7:00 AM - 8:00 AM PDT
4:00 PM - 5:00 PM CEST
3:00 PM - 4:00 PM BST
 * the registration link will translate it to your time zone

Agenda:
  • The FP&A Trends AI Maturity Model
  • From Mindset to Movement: A Human-Centred Approach to AI & Innovation
  • Reinventing Forecasting: Vodafone’s AI Transformation Story
  • Use case spotlight: EY’s “Client Zero” transformation
  • Conclusions and recommendations
  • Q&A session
Meeting Venue:

The webinar is complimentary, vendor-agnostic, and exclusive to finance practitioners only.
Participation is subject to the FP&A Trends Group Terms and Conditions and Privacy Policy.
We will not be able to confirm places for the registrations with missing or incorrect details.

Click the button below to register for the meeting:
REGISTER NOW
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Future Meetings

  • Digital
  • In person
Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of FP&A Storytelling
The Power of FP&A Storytelling

February 4, 2026

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