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Mohamed El-Rouby

elrouby.png

Mohamed ELRouby is a Finance Business Partner/ FP&A expert with more than 18 years of experience in global multinational companies such as J&J, Novartis, Allergan, Takeda, and Energizer. 

Mohamed handled multiple international senior finance roles across Middle East, Africa, India, Turkey and South west Asia. He is also an international finance speaker and has several qualifications: 

  • CGMA Chartered Global Management Accountant from CIMA Chartered Institute of Management Accountant, UK
  • FP&A Certified Corporate FP&A professional, from AFP Association for Financial Professional, USA
  • MBA in Finance & Investment.

Author's Articles

Mohamed-El-Rouby-Data-Storytelling-Main
Data Storytelling: The Most Important Things to Keep in Mind
October 5, 2023
FP&A Tags:
FP&A Storytelling, Data Visualisation, FP&A Skills

In this article, the author shares the essentials of compelling data storytelling and provides several tips on preparing your story with the data.

Read more
Mohamed-El-Rouby-Team-Building-Main
The Five Pillars of Building FP&A Teams: Moving from Gatekeepers to Enablers
March 2, 2023
FP&A Tags:
FP&A Team Building, FP&A Skills

To provide relevant business insights, FP&A need to act fast, adopt a business partnering mindset and leverage digital analytics. Five key pillars enable FP&A teams to shift from being a gatekeeper to an enabler.

Read more
fp&a
Develop FP&A Team as a Trusted Business Advisor
September 8, 2022
FP&A Tags:
FP&A Team Building

FP&A is expected to be more agile, more insight-oriented, and more data-driven. How can FP&A become a trusted business advisor and help organisations navigate through uncertainty? There are five things to keep in mind.

Read more
fp&a
Gaining Business Acumen for FP&A in 9 Steps
September 23, 2020
FP&A Tags:
FP&A Skills, FP&A Business Partnering, What is FP&A, FP&A Strategic Planning

Business acumen is the admission ticket to a permanent seat at the decision-making table in your organisation. This article will explain how FP&A professionals can gain or improve their business acumen.

Read more

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Event Calendar

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

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