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Mohamed El-Rouby

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Mohamed ELRouby is a Finance Business Partner/ FP&A expert with more than 18 years of experience in global multinational companies such as J&J, Novartis, Allergan, Takeda, and Energizer. 

Mohamed handled multiple international senior finance roles across Middle East, Africa, India, Turkey and South west Asia. He is also an international finance speaker and has several qualifications: 

  • CGMA Chartered Global Management Accountant from CIMA Chartered Institute of Management Accountant, UK
  • FP&A Certified Corporate FP&A professional, from AFP Association for Financial Professional, USA
  • MBA in Finance & Investment.

Author's Articles

Are Cross-Functional Projects Important For FP&A Business Partners?
January 13, 2020
FP&A Tags:
Financial Planning and Analysis, FP&A Business Partnering

Do you believe cross-functional projects help in improving FP&A Business Partners’ interpersonal skills, strengthening their relationships with stakeholders and increasing their business acumen? To answer these questions, I would like to share the below business case from my experience in working at a global FMCG company.

Read more
Transforming Finance: From Controlling to Finance Business Partnering Function
October 11, 2019
FP&A Tags:
FP&A Transformation, FP&A Business Partnering, FP&A Team Building

Does your finance department add true value to the business? Do you see finance influence decision making in your organisation? Is finance always invited to attend strategic business meetings? If the answer to any of the above questions is “no”, it means a transformation from controlling to finance business partnering function is needed.

Read more

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Future Meetings

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London FP&A Board
The Face-to-Face London FP&A Board
Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

Toronto FP&A Board
Toronto FP&A Board
From Insight to Impact: FP&A Business Partnering in Action

March 5, 2026

New York FP&A Board
New York FP&A Board
Agile FP&A: Turning Myths into Practice

March 10, 2026

Chicago FP&A Board
Chicago FP&A Board: Beyond the Horizon: Top FP&A Trends of Tomorrow
Beyond the Horizon: Top FP&A Trends of Tomorrow

March 12, 2026

Seattle FP&A Board
Seattle FP&A Board: Dynamic Shift: Mastering Predictive Planning & Forecasting
Dynamic Shift: Mastering Predictive Planning & Forecasting

March 19, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Business Partnering in the Age of AI
Elevating FP&A Business Partnering Through AI

March 18, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of Integrated FP&A
The Analytical Backbone of Integrated FP&A

March 31, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar: Integrated FP&A in Action: Connecting People, Roles, and Decisions
Integrated FP&A in Action: Connecting People, Roles, and Decisions

April 22, 2026

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The Power of FP&A Storytelling
 
Agile FP&A: Turning Myths into Practice
 
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Creating Your Transformation Map with the FP&A Trends Maturity Model
 
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Beyond the Horizon: Top FP&A Trends of Tomorrow
 
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