Providing decision support on product offerings in an online marketplaces environment requires digging deep on the granularity of the key business drivers to evaluate success. Using a method called “A/B testing” allows an FP&A leader to easily build a framework on key criteria to better understand the various behavioural impacts that consumers apply in different scenarios and to analyse their performance.

Continuous Planning replaces the traditional static and calendar-driven process. It is a dynamic and open-ended planning approach that responds to internal and external events as they occur. In addition, the use of technology facilitates planning agility and flexibility through real-time analytics and automation.

Artificial Intelligence (AI) is one of those terms surrounded in mystery and which promises a lot.  It’s also a term that is easy to misunderstand exactly what the promises are, particularly in reference to FP&A.

This article looks at the key concepts and definitions of both integrated and agile FP&A. Through the two case studies, we explore how to connect integrated FP&A from a finance view to deliver continuous and real-time planning through an operational and technology view.