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Simone da Silva Collins

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With 10+ years of industry experience in business partnering, Simone is currently Finance Business Partner in the UK for a financial services enterprise. She has been in both regional and corporate FP&A roles in telecoms, technology and insurance industries, supporting her partners in financial planning and analysis and business partnering. Together with other like-minded FP&A professionals around the world, Simone is engaged with Associated of Financial Professional (AFP) in job task analysis and item writing for the FP&A certification exams.

Simone is originally from Macau in SE Asia. She is a Fellow of ACCA, a certified FP&A and has an MBA from Manchester Business School.

 

Author's Articles

Specialist
Is FP&A a Generalist or a Specialist?
December 15, 2020
FP&A Tags:
Financial Planning and Analysis, FP&A Business Partnering, FP&A Skills

Is FP&A a generalist or a specialist? I believe it can be a mixture of both.

Read more
 Decision Making
Artificial Intelligence and You in Decision Making
December 2, 2020
FP&A Tags:
AI in FP&A, FP&A Technology, Digital FP&A, ML in FP&A

Computer simulations allow us to play out various scenarios repeatedly and assess the outcomes. It is also true for computer simulations that are used in finance. Through scenario analysis, we can gain some comfort and assurance that the decision taken is the right one given the circumstances. However, there are a few considerations with the use of artificial intelligence (AI). 

Read more
Rolling Forecast
Rolling Forecast – a Small Step Towards the Future
May 5, 2020
FP&A Tags:
Planning and Budgeting, Rolling Forecast, Modelling and Forecasting, Beyond Budgeting

We often hear organisations hail the move from traditional annual budgeting to rolling forecast as a great improvement. However what makes rolling forecast great? Is rolling forecast the answer to ease the pain of budgeting? This article explores what rolling forecast is, it’s pros and cons, some best practice times and if rolling forecast can ease the pain of budgeting.

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Building the FP&A Brand
April 7, 2020
FP&A Tags:
Financial Planning and Analysis, FP&A Team Building, FP&A Skills, What is FP&A

The role of FP&A is becoming more important than ever. FP&A is seen as instrumental in helping organisation formulate strategy and drive performance. However, how does FP&A function go about building its brand?

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Dubai FP&A Board
The Face-to-Face Dubai FP&A Board: From Insight to Impact: FP&A Business Partnering in Action
Agile FP&A: Turning Myths into Practice

February 5, 2026

Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

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The Face-to-Face London FP&A Board
Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of FP&A Storytelling
The Power of FP&A Storytelling

February 4, 2026

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