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Simone da Silva Collins

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With 10+ years of industry experience in business partnering, Simone is currently Finance Business Partner in the UK for a financial services enterprise. She has been in both regional and corporate FP&A roles in telecoms, technology and insurance industries, supporting her partners in financial planning and analysis and business partnering. Together with other like-minded FP&A professionals around the world, Simone is engaged with Associated of Financial Professional (AFP) in job task analysis and item writing for the FP&A certification exams.

Simone is originally from Macau in SE Asia. She is a Fellow of ACCA, a certified FP&A and has an MBA from Manchester Business School.

 

Author's Articles

KPI – Friend or Foe?
March 3, 2020
FP&A Tags:
FP&A KPI, Financial Planning and Analysis

When we talk about performance measurement, KPIs are a common tool.  It can be a financial measure or an operational measure. However, in recent years, KPIs seem to have fallen out of favour because it fails as a useful indicator of business performance. Should we abandon KPI? This article looks at the importance of designing and defining appropriate KPIs in performance measurement.

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In Love with Spreadsheet?
January 28, 2020
FP&A Tags:
Financial Planning and Analysis, FP&A Technology, FP&A Analytics

Excel is still a popular tool when it comes to preparing financials or analysis. However, we often hear financial professionals complaining about how inadequate Excel can be. So why have we not “rid” ourselves of this seemingly “inadequate” tool. This article explores the pros and cons of using spreadsheets. There are a few best practice tips that may be helpful to the vast majority of spreadsheet users.
 

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Big Data – Can We Have Too Much?
November 26, 2019
FP&A Tags:
Data-Driven FP&A

This article explores the attributes of Big Data and considers whether having more data is always good. First, let's get back to the basics. What is Big Data? Put simply, big data refers to a vast variety of data with which an organisation can engage. The aim is to use big data to improve business performance. This is applicable to profit and non-profit organizations, financial and operational measures.

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Artificial Intelligence and FP&A
September 24, 2019
FP&A Tags:
AI in FP&A, Financial Planning and Analysis

In a recent ACCA survey about the future of the accountancy professional, digital is listed as one of the 7 quotients for success. ACCA defines digital as “the awareness and application of existing and emerging digital technologies, capabilities, practices, strategies and culture”. One of the more talked about area in technology is artificial intelligence. This article attempts to explore whether artificial intelligence can replace people in the FP&A arena.

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Future Meetings

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Dubai FP&A Board
The Face-to-Face Dubai FP&A Board: From Insight to Impact: FP&A Business Partnering in Action
Agile FP&A: Turning Myths into Practice

February 5, 2026

Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

London FP&A Board
The Face-to-Face London FP&A Board
Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

Toronto FP&A Board
Toronto FP&A Board
From Insight to Impact: FP&A Business Partnering in Action

March 5, 2026

New York FP&A Board
New York FP&A Board
Agile FP&A: Turning Myths into Practice

March 10, 2026

Seattle FP&A Board
Seattle FP&A Board: Dynamic Shift: Mastering Predictive Planning & Forecasting
Dynamic Shift: Mastering Predictive Planning & Forecasting

March 19, 2026

FP&A Trends Webinar
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February 4, 2026

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The FP&A Trends Webinar. FP&A Business Partnering in the Age of AI
Elevating FP&A Business Partnering Through AI

March 18, 2026

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