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Simone da Silva Collins

simone-collins.jpg

With 10+ years of industry experience in business partnering, Simone is currently Finance Business Partner in the UK for a financial services enterprise. She has been in both regional and corporate FP&A roles in telecoms, technology and insurance industries, supporting her partners in financial planning and analysis and business partnering. Together with other like-minded FP&A professionals around the world, Simone is engaged with Associated of Financial Professional (AFP) in job task analysis and item writing for the FP&A certification exams.

Simone is originally from Macau in SE Asia. She is a Fellow of ACCA, a certified FP&A and has an MBA from Manchester Business School.

 

Author's Articles

KPI – Friend or Foe?
March 3, 2020
FP&A Tags:
FP&A KPI, Financial Planning and Analysis

When we talk about performance measurement, KPIs are a common tool.  It can be a financial measure or an operational measure. However, in recent years, KPIs seem to have fallen out of favour because it fails as a useful indicator of business performance. Should we abandon KPI? This article looks at the importance of designing and defining appropriate KPIs in performance measurement.

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In Love with Spreadsheet?
January 28, 2020
FP&A Tags:
Financial Planning and Analysis, FP&A Technology, FP&A Analytics

Excel is still a popular tool when it comes to preparing financials or analysis. However, we often hear financial professionals complaining about how inadequate Excel can be. So why have we not “rid” ourselves of this seemingly “inadequate” tool. This article explores the pros and cons of using spreadsheets. There are a few best practice tips that may be helpful to the vast majority of spreadsheet users.
 

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Big Data – Can We Have Too Much?
November 26, 2019
FP&A Tags:
Data-Driven FP&A

This article explores the attributes of Big Data and considers whether having more data is always good. First, let's get back to the basics. What is Big Data? Put simply, big data refers to a vast variety of data with which an organisation can engage. The aim is to use big data to improve business performance. This is applicable to profit and non-profit organizations, financial and operational measures.

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Artificial Intelligence and FP&A
September 24, 2019
FP&A Tags:
AI/ML FP&A, Financial Planning and Analysis

In a recent ACCA survey about the future of the accountancy professional, digital is listed as one of the 7 quotients for success. ACCA defines digital as “the awareness and application of existing and emerging digital technologies, capabilities, practices, strategies and culture”. One of the more talked about area in technology is artificial intelligence. This article attempts to explore whether artificial intelligence can replace people in the FP&A arena.

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Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
 
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Future Meetings

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

Webinar: FP&A Trends Survey 2025
The FP&A Trends Webinar 2025 FP&A Trends Survey: Benchmarks, Priorities, and Best Practices

July 9, 2025

Face-to-Face Oslo FP&A Board
The Launch of the Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

September 16, 2025

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