Forecasting new product launches are a tricky business with plenty of emotional baggage. They are also often, inevitably, wrong. This blog argues that when commercial finance or FP&A professionals are involved they should focus equally on model flexibly as well as the outcome.

Ask anyone working in the finance field now, how much time you consume in some manual tasks; such as data entry, accumulation & validation of data, accounts reconciliation & preparing some basic statements or reports. Unfortunately, statistics say that more than 35% from Accounting & Finance Teams spent from 50 to 70% from their time on manual processes & data entry on ERP systems!

Normally, integrating actuals into the planning cycle is not an easy task. Often financial and operating results are spread across multiple databases and actual results and plan detail are at different levels. All of this makes meaningful Performance Evaluation difficult. 

Most people are familiar that all businesses go through a life cycle – establishment to start up, startup to growth, growth to maturity, and then finally into decline. Similar to companies, careers have a lifecycle as well.