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Gizelda Ekonomi

Gizelda-EkonomiGizelda Ekonomi, FCCA, CIA
Senior Commercial Finance Manager at Vodafone UK

  • Based in London, United Kingdom and working for Vodafone UK – Commercial Finance Team leading a transformational programme on Enterprise Profitability as well as leading and coordinating other key financial activities and governance processes.
  • A highly qualified finance professional with more than 18 years of experience in process audit and improvement, transformation, financial management and business planning with in-depth knowledge and understanding of the telecommunication business.

Author's Articles

Gizelda-Ekonomi-Data-Forecasting-Main
The Crucial Role of Data in Transforming Forecasting Capabilities
September 12, 2024
FP&A Tags:
Data-Driven FP&A, Modelling and Forecasting, AI in FP&A, FP&A Case Studies

This article delves into the importance of data management in forecasting, data accuracy and completeness, common mistakes companies make, transformative opportunities presented by next-generation Artificial Intelligence (AI), and the role of the CFO in this process.

Read more
Gizelda-Ekonomi-Profitability-Programme-Main
Navigating Success: The Transformation Journey to Implementing an Enterprise Profitability Programme
February 13, 2024
FP&A Tags:
Profitability Analysis, FP&A Transformation

In this article, the author outlines the necessity for enhancing organisational profitability and suggests embarking on a transformative journey towards implementing an Enterprise Profitability Programme (EPP). She also describes the common mistakes and success factors for establishing the Enterprise Profitability Programme (EPP).

Read more
Gizelda-AI-Capabilities-Main
How to Increase Your Chances for Success When Implementing AI Capabilities in FP&A?
March 7, 2023
FP&A Tags:
AI in FP&A, FP&A Technology

The implementation of AI capabilities in FP&A can be a complex and challenging process. From the author's experience, there are some key aspects to consider when implementing AI capabilities in FP&A to increase your chances of success.

Read more
machine-learning
Machine Learning in Financial Forecasting – A Possible Reality or a Relentless Trial and Error?
November 22, 2022
FP&A Tags:
AI in FP&A, Modelling and Forecasting

Today, many companies are intrigued about what ML can do for their company and are waiting to know what it could mean for their finance function. Based on conversations held with many experts in the financial planning process, in this article Gizelda describes the top 5 desired outcomes that are cited as being necessary for ML to be perceived as adding value:

Read more
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Event Calendar

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All events for the year

Future Meetings

Face-to-Face Oslo FP&A Board
The Launch of the Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

September 16, 2025

Register for FP&A Trends Webinar: Five Essential FP&A Team Roles that Power Strategy and Transformation
The FP&A Trends Webinar Five Roles Every High-Performing FP&A Team Needs

September 17, 2025

The Face-to-Face Stockholm FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Stockholm FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

September 18, 2025

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios

September 23, 2025

Register The Digital North American FP&A Circle: The Winning Formula for FP&A Storytelling
The Digital North American FP&A Circle FP&A Storytelling: Craft Stories That Influence and Impact

September 24, 2025

The Face-to-Face Boston FP&A Board: Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios
The Face-to-Face Boston FP&A Board Transforming FP&A Together: Human & AI Synergy

October 7, 2025

register for the FP&A Trends Webinar:From What-If to What’s Next: Scenario Management for Modern FP&A
The FP&A Trends Webinar From What-If to What’s Next: Scenario Management for Modern FP&A

October 8, 2025

The Face-to-Face Chicago FP&A Board: Dynamic Shift: Mastering Predictive Planning & Forecasting
The Face-to-Face Chicago FP&A Board Dynamic Shift: Mastering Predictive Planning & Forecasting

October 9, 2025

The Face-to-Face Houston FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Houston FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

October 21, 2025

Register The Digital North American FP&A Circle: Predictive Planning & Forecasting: Building Intelligence into Every Decision
The Digital North American FP&A Circle From Forecast to Action: Building Predictive Power into FP&A

October 22, 2025

The FP&A Trends Webinar: Mastering Data in FP&A – Building Analytical Capabilities for Strategic Growth and Informed Decision-Making
The FP&A Trends Webinar Mastering Data in FP&A: Turning Analytics into Strategic Advantage

November 12, 2025

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