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Gizelda Ekonomi

Gizelda-EkonomiGizelda Ekonomi, FCCA, CIA
Senior Commercial Finance Manager at Vodafone UK

  • Based in London, United Kingdom and working for Vodafone UK – Commercial Finance Team leading a transformational programme on Enterprise Profitability as well as leading and coordinating other key financial activities and governance processes.
  • A highly qualified finance professional with more than 18 years of experience in process audit and improvement, transformation, financial management and business planning with in-depth knowledge and understanding of the telecommunication business.

Author's Articles

Gizelda-Ekonomi-Data-Forecasting-Main
The Crucial Role of Data in Transforming Forecasting Capabilities
September 12, 2024
FP&A Tags:
Data-Driven FP&A, Modelling and Forecasting, AI/ML FP&A, FP&A Case Studies

This article delves into the importance of data management in forecasting, data accuracy and completeness, common mistakes companies make, transformative opportunities presented by next-generation Artificial Intelligence (AI), and the role of the CFO in this process.

Read more
Gizelda-Ekonomi-Profitability-Programme-Main
Navigating Success: The Transformation Journey to Implementing an Enterprise Profitability Programme
February 13, 2024
FP&A Tags:
Profitability Analysis, FP&A Transformation

In this article, the author outlines the necessity for enhancing organisational profitability and suggests embarking on a transformative journey towards implementing an Enterprise Profitability Programme (EPP). She also describes the common mistakes and success factors for establishing the Enterprise Profitability Programme (EPP).

Read more
Gizelda-AI-Capabilities-Main
How to Increase Your Chances for Success When Implementing AI Capabilities in FP&A?
March 7, 2023
FP&A Tags:
AI/ML FP&A, FP&A Technology

The implementation of AI capabilities in FP&A can be a complex and challenging process. From the author's experience, there are some key aspects to consider when implementing AI capabilities in FP&A to increase your chances of success.

Read more
machine-learning
Machine Learning in Financial Forecasting – A Possible Reality or a Relentless Trial and Error?
November 22, 2022
FP&A Tags:
AI/ML FP&A, Modelling and Forecasting

Today, many companies are intrigued about what ML can do for their company and are waiting to know what it could mean for their finance function. Based on conversations held with many experts in the financial planning process, in this article Gizelda describes the top 5 desired outcomes that are cited as being necessary for ML to be perceived as adding value:

Read more
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Event Calendar

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

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