Data storytelling tools like dashboards have been around for a long time, but they have recently experienced a huge surge in popularity.

Storytelling is a vital part of FP&A, helping practitioners to extract value from the data.

In this video, Angelica Ancira, Global Digital Planning Lead at PepsiCo, explains the role Self-Service Analytics play in FP&A Storytelling, and how to get the most out of your Self-Service Platform.

It is only by telling the story behind the numbers that we can see the full picture and use the numbers to make value-adding decisions.

For FP&A, effective communication centres on 'storytelling' — the art of conveying numerical analysis as a cohesive narrative instead of a set of disjointed figures. It is hard to overstate the importance of storytelling. How FP&A professional presents their data determines how they are viewed

The financial planning and analysis (FP&A) storyteller has emerged as one of the five critical roles within the FP&A function. In a data-driven world, the volume of data that exists is exponentially increasing. Equally, the time available for managers to process insights from this data is decreasing. Therefore, the requirement that these insights be taken and used to drive leadership decisions has never been greater.