At one of our recent webinars, Brad Farrow, Commercial Finance Director at Mondelēz International, revealed how ZBB can be transformed into 'future-back planning,' a visionary strategy focusing on a 10 to 15-year outlook.

In this video, Brad advocates for implementing a forward-thinking approach, as exemplified by Mondelez. This approach empowers leaders to align strategic decisions with a long-term vision, enhancing engagement and flexibility and driving sustainable growth.

In this article, the author outlines how to avoid six common pitfalls in Zero-Based Budgeting (ZBB), exemplifying them with learnings from his experience.

In the following article, you will discover the author’s view on understanding Zero-Based Budgeting, the essential prerequisites for its implementation, and the main challenges related to this process.

Enrique Rodriguez, Finance Director - Headquarters & Procurement at Walgreens Boots Alliance, shared his experience implementing Zero-Based Budgeting (ZBB) in FP&A, addressing hurdles such as resource intensity and resistance to change. But more importantly, he outlined the critical success factors for establishing ZBB.  

What are the key principles for the successful ZBB implementation? Check out the recording of this webinar to get the answer to this question.

In this article, Michael Huthwaite shares three steps to consider when implementing ZBB. Modern ZBB is not a slash-and-burn exercise. It is about applying the optimal cost structure to the right parts of the business in the right stages of maturity. It is about maintaining and growing revenue while cutting out areas with excess spending.