Traditional planning approaches usually fall short and pose some constraints. 

Zero-Based Budgeting (ZBB) is an alternative to rigid, rule-bound old methods that offers cost transparency and accountability.

At one of our recent webinars, Brad Farrow, Commercial Finance Director at Mondelēz International, revealed how ZBB can be transformed into 'future-back planning,' a visionary strategy focusing on a 10 to 15-year outlook.

In this video, Brad advocates for implementing a forward-thinking approach, as exemplified by Mondelez. This approach empowers leaders to align strategic decisions with a long-term vision, enhancing engagement and flexibility and driving sustainable growth.

Watch the video to learn more.