San Francisco FP&A Board #11 explored how senior finance leaders are advancing from traditional methods to Predictive Planning and Forecasting through AI, driver-based models, and dynamic scenario planning.
In this video, Evgenia Elezova, Head of Finance at Lindström, shared how their finance team is transforming, blending technical expertise with communication, influence, and business insight. With a centralised structure and regional focus on Business Partnering, Lindström is progressing through the FP&A Trends Maturity Model. Through the Business Partner Academy, Lindström is building “finance superheroes” equipped to be true co-pilots, not just data providers.