Believe it or not, organizations do not collapse if they don’t have a plan or a budget! If a business is already established then two things will impact future results, irrespective of what is planned - organic growth and external influences.
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We live in an unpredictable world where the future is uncertain. If it was then we would all make a fortune by making strategic ‘bets’ on certain outcomes. But the world is not like that.
A number of years ago I was contacted by a manager in the Health profession and asked if I could tell them 25 measures they should be tracking.
How do you think performance is measured at the Olympics Games by the teams involved? The number of gold medals? The number of world records?