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Daniele Martins

Dani Martins is a seasoned strategic executive with over 25 years of diverse and solid career experience. Renowned for her passion for transformation, Dani partners with people and organisations to translate strategies into actionable outcomes. Her expertise spans Financial Planning, Leadership, Business Management, and Change Management.

Throughout her career, Dani has spent more than a decade as the International Financial Planning Director at a leading multinational technology company. In this role, she honed her skills in agile processes and team leadership, successfully guiding cross-functional teams across the globe.

Beyond her executive leadership, Dani founded the FPA Brasil community and Infinitum Eu. Through these platforms, she is committed to transforming professionals in the financial planning industry and empowering female leadership. Dani holds a strong academic foundation in Accounting, Marketing, Business Management, and Psychology, and she is continually pursuing personal growth and sharing her extensive knowledge with others.
 

Author's Articles

Daniele-Martins-Art-of-Balance
The Art of Balance: Between Precise Planning and Agile Business Management
December 17, 2024
FP&A Tags:
Agile FP&A, FP&A Strategic Planning, Modelling and Forecasting

In this article, the author explores how organisations can balance rigorous financial planning with an agile mindset, highlighting the dangers of cognitive biases and offering strategies to prevent reliance on outdated assumptions and past information.

Read more
Daniele-Martins-People-Transformation-Main
Revolutionise the FP&A Mindset for the New Era of Technology
September 3, 2024
FP&A Tags:
Agile FP&A, FP&A People, FP&A Transformation, FP&A Team Building

In this article, the author describes how to drive strategic people transformation to enable them to embrace an agile mindset required for navigating the current business landscape.

Read more
fp&a
Are You Ready to Go Distributed?
August 30, 2022
FP&A Tags:
FP&A Business Environment, FP&A Team Building

Many companies are getting back to the office (or never left), some have already decided to remain fully remote, yet others are trying out a hybrid mode. The only thing in common between them is no one is sure of the best set-up yet. 

Are we missing the opportunity to think broader and bolder? Could we use the learnings we gained so far with remote work to address a well-known problem: the lack of FP&A professionals in the job market?

Read more
fp&a
Leading a Global Financial Planning and Analysis Team in Pairs
February 15, 2022
FP&A Tags:
FP&A Team Building, Financial Planning and Analysis

Our company has believed that “two think better and faster than one”. That is why pair programming is one of our secrets for success, and it does not pass unnoticed by our clients. So why should it be ignored by leadership?

Read more
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Event Calendar

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The Unseen Cultural Shifts: Practical AI Case Study
 
Data Mastery in FP&A: Sharper Analytics, Smarter Decisions
 
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Making FP&A Teams Fit for the Future
 
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From Insight to Impact: FP&A Business Partnering in Action
 
Unlocking FP&A Analytical Transformation
 
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Transforming FP&A with AI: Maturity, Impact, and Future Roles
 
Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
 
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All events for the year

Future Meetings

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

FP&A Trends Webinar Practical Steps for FP&A Analytical Transformation.
The FP&A Trends Webinar Unlocking FP&A Analytical Transformation

June 18, 2025

The FP&A Trends Webinar How AI is shaping the future of Financial Planning & Analysis (FP&A)
The FP&A Trends Webinar Transforming FP&A with AI: Maturity, Impact, and Future Roles

June 25, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

Webinar: FP&A Trends Survey 2025
The FP&A Trends Webinar 2025 FP&A Trends Survey: Benchmarks, Priorities, and Best Practices

July 9, 2025

Face-to-Face Oslo FP&A Board
The Launch of the Face-to-Face Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

September 16, 2025

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