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Daniele Martins

Dani Martins is a seasoned strategic executive with over 25 years of diverse and solid career experience. Renowned for her passion for transformation, Dani partners with people and organisations to translate strategies into actionable outcomes. Her expertise spans Financial Planning, Leadership, Business Management, and Change Management.

Throughout her career, Dani has spent more than a decade as the International Financial Planning Director at a leading multinational technology company. In this role, she honed her skills in agile processes and team leadership, successfully guiding cross-functional teams across the globe.

Beyond her executive leadership, Dani founded the FPA Brasil community and Infinitum Eu. Through these platforms, she is committed to transforming professionals in the financial planning industry and empowering female leadership. Dani holds a strong academic foundation in Accounting, Marketing, Business Management, and Psychology, and she is continually pursuing personal growth and sharing her extensive knowledge with others.
 

Author's Articles

Daniele-Martins-Art-of-Balance
The Art of Balance: Between Precise Planning and Agile Business Management
December 17, 2024
FP&A Tags:
Agile FP&A, FP&A Strategic Planning, Modelling and Forecasting

In this article, the author explores how organisations can balance rigorous financial planning with an agile mindset, highlighting the dangers of cognitive biases and offering strategies to prevent reliance on outdated assumptions and past information.

Read more
Daniele-Martins-People-Transformation-Main
Revolutionise the FP&A Mindset for the New Era of Technology
September 3, 2024
FP&A Tags:
Agile FP&A, FP&A People, FP&A Transformation, FP&A Team Building

In this article, the author describes how to drive strategic people transformation to enable them to embrace an agile mindset required for navigating the current business landscape.

Read more
fp&a
Are You Ready to Go Distributed?
August 30, 2022
FP&A Tags:
FP&A Business Environment, FP&A Team Building

Many companies are getting back to the office (or never left), some have already decided to remain fully remote, yet others are trying out a hybrid mode. The only thing in common between them is no one is sure of the best set-up yet. 

Are we missing the opportunity to think broader and bolder? Could we use the learnings we gained so far with remote work to address a well-known problem: the lack of FP&A professionals in the job market?

Read more
fp&a
Leading a Global Financial Planning and Analysis Team in Pairs
February 15, 2022
FP&A Tags:
FP&A Team Building, Financial Planning and Analysis

Our company has believed that “two think better and faster than one”. That is why pair programming is one of our secrets for success, and it does not pass unnoticed by our clients. So why should it be ignored by leadership?

Read more
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Event Calendar

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Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
 
Five Roles Every High-Performing FP&A Team Needs
 
Creating Your Transformation Map with the FP&A Trends Maturity Model
 
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Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios
 
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All events for the year

Future Meetings

Face-to-Face Oslo FP&A Board
The Launch of the Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

September 16, 2025

Register for FP&A Trends Webinar: Five Essential FP&A Team Roles that Power Strategy and Transformation
The FP&A Trends Webinar Five Roles Every High-Performing FP&A Team Needs

September 17, 2025

The Face-to-Face Stockholm FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Stockholm FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

September 18, 2025

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios

September 23, 2025

Register The Digital North American FP&A Circle: The Winning Formula for FP&A Storytelling
The Digital North American FP&A Circle FP&A Storytelling: Craft Stories That Influence and Impact

September 24, 2025

The Face-to-Face Boston FP&A Board: Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios
The Face-to-Face Boston FP&A Board Transforming FP&A Together: Human & AI Synergy

October 7, 2025

register for the FP&A Trends Webinar:From What-If to What’s Next: Scenario Management for Modern FP&A
The FP&A Trends Webinar From What-If to What’s Next: Scenario Management for Modern FP&A

October 8, 2025

The Face-to-Face Chicago FP&A Board: Dynamic Shift: Mastering Predictive Planning & Forecasting
The Face-to-Face Chicago FP&A Board Dynamic Shift: Mastering Predictive Planning & Forecasting

October 9, 2025

The Face-to-Face Houston FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Houston FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

October 21, 2025

Register The Digital North American FP&A Circle: Predictive Planning & Forecasting: Building Intelligence into Every Decision
The Digital North American FP&A Circle From Forecast to Action: Building Predictive Power into FP&A

October 22, 2025

The Face-to-Face Austin FP&A Board: Moving from FP&A to Extended Planning and Analysis (xP&A)
The Face-to-Face Austin FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

October 23, 2025

The Digital Nordic & Benelux & UKI FP&A Circle: First Steps into AI in FP&A: Getting Started Without Getting Overwhelmed
The Digital Nordic & Benelux & UKI FP&A Circle First Steps into AI in FP&A: Getting Started Without Getting Overwhelmed

November 5, 2025

The FP&A Trends Webinar: Mastering Data in FP&A – Building Analytical Capabilities for Strategic Growth and Informed Decision-Making
The FP&A Trends Webinar Mastering Data in FP&A: Turning Analytics into Strategic Advantage

November 12, 2025

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