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Kristina Bow

Kristina Bow is Senior Director of FP&A for Landmark Health where she leads the corporate financial planning and analysis team, where she is responsible for all budgeting and forecasting for the business.

Landmark Health is a leader in at home care working to change healthcare for complex and chronic patients. Landmark Health is part of the Optum at Home segment of Optum Health a United Health Group company.

She has spent her career in FP&A starting as an Analyst. She has a BS in Finance, an MBA in Leadership, and is a Certified Management Accountant (CMA).

Kristina has held numerous volunteer leadership Board of Directors positions at the local chapter and national level for Finance and Women’s Leadership organizations, including former Chair of the Board of Directors for the National Association of Women MBA’s.

She is passionate about women and diversity in Finance.

Author's Articles

Kristina-Bow-Empathy-in-Business-Partnering-Main
How to Develop Empathy as an Essential Skill for FP&A Business Partnering
June 25, 2024
FP&A Tags:
FP&A Business Partnering, FP&A Skills

In this article, the author exemplifies the importance of empathy in Business Partnering by referring to her experience. She also suggests practical steps for developing empathy in Business Partnering.

Read more
Kristina-Bow-Main-Picture
Leadership through Change Management
March 21, 2023
FP&A Tags:
FP&A Change Management, FP&A Team Building

The human side of Change Management is often neglected. However, fast-paced environments still require leaders and their employees to adapt to this. In this article, Kristina Bow, Senior Director of FP&A at Landmark Health, outlines three fundamental leadership principles to ensure that Change Management goes as planned.

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fp&a
Four Steps Framework for Smaller FP&A Change Management
October 4, 2022
FP&A Tags:
FP&A Change Management

What comes to mind when you hear the term FP&A Change Management? Typically, we think of large projects, acquisitions, reorganisations, or rebranding. But what about smaller changes?

Small changes also need to be managed even though they may not need an entire project plan. There is a simple four-step framework to help manage those smaller changes.

Read more
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Dubai FP&A Board
The Face-to-Face Dubai FP&A Board: From Insight to Impact: FP&A Business Partnering in Action
Agile FP&A: Turning Myths into Practice

February 5, 2026

Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

London FP&A Board
The Face-to-Face London FP&A Board
Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of FP&A Storytelling
The Power of FP&A Storytelling

February 4, 2026

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