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Kristina Bow

Kristina Bow is Senior Director of FP&A for Landmark Health where she leads the corporate financial planning and analysis team, where she is responsible for all budgeting and forecasting for the business.

Landmark Health is a leader in at home care working to change healthcare for complex and chronic patients. Landmark Health is part of the Optum at Home segment of Optum Health a United Health Group company.

She has spent her career in FP&A starting as an Analyst. She has a BS in Finance, an MBA in Leadership, and is a Certified Management Accountant (CMA).

Kristina has held numerous volunteer leadership Board of Directors positions at the local chapter and national level for Finance and Women’s Leadership organizations, including former Chair of the Board of Directors for the National Association of Women MBA’s.

She is passionate about women and diversity in Finance.

Author's Articles

Kristina-Bow-Empathy-in-Business-Partnering-Main
How to Develop Empathy as an Essential Skill for FP&A Business Partnering
June 25, 2024
FP&A Tags:
FP&A Business Partnering, FP&A Skills

In this article, the author exemplifies the importance of empathy in Business Partnering by referring to her experience. She also suggests practical steps for developing empathy in Business Partnering.

Read more
Kristina-Bow-Main-Picture
Leadership through Change Management
March 21, 2023
FP&A Tags:
FP&A Change Management, FP&A Team Building

The human side of Change Management is often neglected. However, fast-paced environments still require leaders and their employees to adapt to this. In this article, Kristina Bow, Senior Director of FP&A at Landmark Health, outlines three fundamental leadership principles to ensure that Change Management goes as planned.

Read more
fp&a
Four Steps Framework for Smaller FP&A Change Management
October 4, 2022
FP&A Tags:
FP&A Change Management

What comes to mind when you hear the term FP&A Change Management? Typically, we think of large projects, acquisitions, reorganisations, or rebranding. But what about smaller changes?

Small changes also need to be managed even though they may not need an entire project plan. There is a simple four-step framework to help manage those smaller changes.

Read more
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Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
 
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The Launch of the Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

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September 17, 2025

The Face-to-Face Stockholm FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
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September 18, 2025

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The Digital North American FP&A Circle FP&A Storytelling: Craft Stories That Influence and Impact

September 24, 2025

The Face-to-Face Boston FP&A Board: Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios
The Face-to-Face Boston FP&A Board Transforming FP&A Together: Human & AI Synergy

October 7, 2025

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