In this article, Kevin Phillips explores the CFO’s New Reality: why traditional financial planning can’t keep pace with today’s chaos and how agile, scenario-driven approaches create competitive advantage.
Kevin Phillips
Founder and CEO of idu Software where they deliver smart out of the box software solutions for budgeting, forecasting and financial reporting across all standard ERP and financial systems.
Kevin’s background as an accountant has provided an excellent grounding to provide insight into the many business challenges faced by the clients and allowed to perform a role as a trusted adviser going above and beyond what they at idu focus on.
At idu Kevin is currently responsible for sales in the established AMEA markets and the strategic growth of the business on a global scale.
Author's Articles
This article considers the spectrum of approaches to sales planning, ranging from automated and arithmetic to granular and hands-on. The article ends with a methodology that could give you the best of both worlds in a modern business environment.
Getting data-driven insights fast can be a significant competitive differentiator you can bring to your organisation. But when it comes to making the actual decisions that drive your forecasting and planning, the author would argue that you would be better served by building in a pause at this point. In this article, the author compares a game of golf with effective planning and decision-making, explaining why it is better to slow down sometimes.
According to FP&A Trends Survey 2022, there are two major problems today:
When looking at immediate challenges, it can be difficult to justify ROI on FP&A technology against shorter-term sales.
In some companies, FP&A is not considered to be an area for strategic investment.
How can this possibly be the case when especially cloud-based technology has been considered the saving grace of doing business during the pandemic?
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