Normally, integrating actuals into the planning cycle is not an easy task. Often financial and operating results are spread across multiple databases and actual results and plan detail are at different levels. All of this makes meaningful Performance Evaluation difficult.
Elena Kiristova
Elena Kiristova is a former CFO of TUI Russia, CIS, and CEE. She has a blend of business, legal and financial expertise. She has demonstrated achievements in FP&A, Business Planning, leading complex strategic, M&A and turnaround projects in crisis management mode and rapid growth phase, business decision support and implementation from the concept to operational status. She has strong leadership capabilities, team building and management skills across different functional and geographical boundaries.
Author's Articles
Many businesses have yet to discover the full benefits of evolving their planning process to include complete and accurate rolling forecasts. With so many external factors that affect the bottom line for these businesses creating rolling forecasts is a sound way to ensure strategic decisions are made.