The main criticism of the traditional budget is that it does not react to what is actually happening in the business during the year. But a Rolling Forecast solves that problem, helping companies to continuously plan (forecast) over a set time horizon.
Asif Masani
Asif is an FP&A professional with 10+ years of experience in the areas of financial planning, budgeting and forecasting.
In his present role at Coursera, he leads the FP&A function for India and APAC. Before his present role, Asif worked with organisations like EY, Citi and Pfizer. He is passionate about using his skills to help organisations drive business performance.
Author's Articles
December 7, 2021
The main criticism of the traditional budget is that it does not react to what is actually happening in the business during the year. But a Rolling Forecast solves that problem, helping companies to continuously plan (forecast) over a set time horizon.