The Management Process Rhythm – from Calendar Driven to Business Driven

The Management Process Rhythm – from Calendar Driven to Business Driven

By Bjarte Bogsnes, Senior Advisor Performance Framework at Equinor (formerly Statoil), and Chairman Beyond Budgeting Roundtable

Bjarte Bogsnes has a long international career, both in Finance and HR. He is currently heading up the implementation of Beyond Budgeting at Statoil, Scandinavia’s largest company. Bjarte is Chairman of Beyond Budgeting Roundtable (BBRT).

He is a popular international business speaker and is the winner of a Harvard Business Review/McKinsey Management Innovation award.

Bjarte is also author of "Implementing Beyond Budgeting - Unlocking the Performance Potential", where he writes about his twenty years long Beyond Budgeting journey. Statoil has opened up for Bjarte to undertake select external consulting work.

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There once was a Finance manager who met a fisherman. “Could you please tell me about your life and your work?”, asks the Finance manager. “Well, I am at sea for five months and then I am home for five months”, the fisherman responds. There is a long pause. Our Finance manager is thinking hard. Something is wrong; five plus five is only ten! ”So what are you doing in the two last months?”.

Yes, something is definitely wrong, but maybe more in the Finance manager’s head than with the fisherman’s work rhythm!

It is amazing to observe how the fiscal year totally dominates the rhythm in our management processes. It is equally amazing that so few question the practice. This happens even if January to December (or any other fiscal year period) is often a completely artificial construct from a business point of view. Business has its own life and its own rhythms. Even when there is a seasonality to it, as with winter sports or the ice-cream business, year-end divides the high (or low) season.

We know why: “It’s always been done like this”, or “Everybody else is doing it”. Another reason might have to do with the background of many Finance people working with performance management. They often have a statutory accounting history. Here, the fiscal year is not just less of an issue, it is a legal requirement. The problem arises when people bring their accounting background and mindset with them into business management. Decimals, precision, consolidation, reconciliation and repeatable structures no longer works very well when the focus is on a future with lots of dynamics and uncertainty and not on a past with none of it.

The myopic calendar focus can be stupid, or funny, or both. “Accordion” forecasting is a classic example. When the budget is made, we want to understand all of next year, twelve months ahead. But into next year, in the first quarter, nine months is enough, we can still see till year end. Then six months and then three months is enough, before we suddenly need to see twelve months ahead again (budget time…). 

An annual resource allocation is also meaningless. You might have heard it before, the unthinkable parallel to a bank telling its customers “we’re only open for business and loan applications once a year, in the autumn”.
Resource allocation must be more continuous and dynamic. A key concept in Agile software development is ”continuous delivery” of new functionality. The big old projects were too big one-off batches, forcing users to decide on all system requirements up front. It’s the same in an annual budget. It is a too big batch, with too many decisions made too early. 

The solution is simple. Where possible and meaningful, we must organise our management processes on business- and event driven rhythms.

  • Targets must have natural deadlines, short if urgent, longer if more complex. End of December should be the exception, not the rule
  • Forecasting must be dynamic or rolling 
  • Resource allocation must be dynamic and not an annual stunt
  • Performance evaluation must take place when work is completed

(There is more about forecasting and resource allocation in earlier blogs in this series)

Possible and meaningful is important. Sometimes, we have no choice but to comply with fiscal or annual periods. Even when we have a choice, it might not make sense.

Going dynamic is not just a Finance issue. It is just as relevant for HR. It is great to observe an increasing number of organisations going in this direction, including my own employer Statoil. For HR, it is about moving away from the annual stunts of setting goals and providing feedback/evaluating performance. This is being replaced with a much more continuous and natural rhythm, in the case of Statoil with no deadlines set for the process.

Note by the way that “more dynamic” does not necessarily mean “more often”. It means doing things at the right time, which can also mean less often than in a traditional rhythm.

The article was first published in Unit 4 Prevero Blog

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