Skip to main content
Home
The Online Resource for Modern FP&A Professionals
Please register to receive the latest FP&A news, updates and tips Login

Main menu

  • Home
  • FP&A Insights
    • FP&A Trends Digest
    • FP&A Trends Research
    • FP&A Trends Insight Paper
    • FP&A Trends Survey
    • Short Videos
    • Our Contributors
  • FP&A Events
    • International FP&A Board
    • FP&A Trends Webinars
    • Digital FP&A Circles
  • AI/ML Committee
    • Introduction
    • Members
    • Resources
    • Meetings
  • FP&A Tools
    • FP&A Trends Maturity Model
  • About Us
    • Company Policy
    • Privacy Policy
    • Editorial Guidelines
    • Our Ambassadors
    • Our Sponsors & Partners
    • Contact Us
image
4 Tips for Building Your Online Network
January 28, 2021

By Howard Tunnicliffe, Head of Finance at The Economist

FP&A Tags
FP&A Skills
FP&A Team Building

networkNetworking; the mere mention of the word is enough to strike fear into the heart of many finance professionals. Perhaps we view it through a prism of insincerity; repeating to ourselves that finance is a technical role and hard work and ability will get me where I need to go. That’s increasingly not the case; with trends towards automation and robotisation, the future belongs to those finance leaders who can successfully build better relationships. 

Don’t write yourself off as ‘not a natural networker’ - we can all get better in this crucial area. These skills are not taught in schools, so there’s lots of opportunity to improve and elevate yourself above the crowd. 

Online networking is high on the agenda right now. For example, FP&A Trends Group has been holding many digital initiatives lately that provide an opportunity to meet like-minded professionals from all around the world. Whilst we have a lifetime’s experience of in-person networking, it can be less clear how we should connect with people online.

Below I share with you some simple tips on how to grow your network in the “home office” era.

Nurture your weak ties

Weak ties are people who we know but do not consider ourselves close to. These relationships are where the majority of your opportunity lies, as there are so many of them compared to close friends and family. Build your online network by first making a list of former colleagues you’re no longer in touch with, then connecting with them on social media. The depth of your ‘People you may have worked with’ list on LinkedIn will surprise you, don’t be shy in adding people. When leaving a company, people will often share their contact details to stay in touch, this is a great time to connect online. Similarly, it’s a natural time to add someone when you first interact with them at work. Put time aside for building your online network every day, one or two positive actions will compound into a much richer set of connections over time. Research by Gillian Sandstrom has shown that interaction with weak ties contributes positively to our overall wellbeing.

Build your network before you need it

Recently a former colleague reached out to me asking for some advice on a role that was being advertised. I could see from the message string that our last contact was one I’d sent to him six months ago that he’d not replied to. I was happy to help out, but it was clear he was only in touch with me because he wanted something; not a good way to build a bond. Maintaining your relationships before you need a favour makes it much easier to ask for one when you do. A good time to do this can be when someone moves to a new role such as a promotion or a change of company. In this case, try to be more personal with your message rather than just the standard ‘congratulations’.  In the current climate of higher than usual redundancies in the financial sector, it’s a great time to interact with former colleagues that are currently out of work. Taking the time to show interest in people when they may be at a low point will not be forgotten.

Use the mere exposure effect to your advantage 

This term was coined by psychologist Robert Zajonc and is also known as the familiarity effect. In essence it states that people will view you more favourably if they are familiar with you. Start small by interacting more with social media instead of just browsing; entering into discussions and posting original questions will make you more visible to your immediate network. The more connections and interactions you have, the more favourably you are viewed by the LinkedIn algorithm, so you’ll create a virtuous circle of engagement, which leads to your content being indexed higher. Attending online conferences is another good way to use this effect to your advantage virtually. Over time you can build to even more impactful actions; in finance there are often opportunities to write opinion articles or to speak at online events. Being brave enough to take these opportunities will massively increase your exposure and make people view you more favourably you as a result.

Don’t be afraid to ask for help

A friend of mine recently took time out to plan a career change and before doing so he reached out to current and former colleagues for their advice. He was amazed at the positive responses he got; people were really willing to give up their time to help him. Of course, this is easier if you’ve already nurtured your network but in any case the cards are stacked in your favour here; the likely worst case here is that you get ignored; the best case is you meet someone who can really help you on your path.

Putting effort into networking can initially feel risky, but this is one area where we should seek to get out of our comfort zone. Small incremental changes today can build into much richer connections in the future. With the simple steps above you can start your journey to becoming a more smooth and natural networker. What one thing will you do to build your online network today?
 

The full text is available for registered users. Please register to view the rest of the article.
  • Log In
  • or
  • Register

Related articles

Ten Key Considerations for Effective FP&A Communication
May 24, 2018

Communication is a key soft skill that FP&A professionals should master. Getting it right the first...

Read more
Tailoring Communication to Your Audience
August 27, 2019

FP&A professionals work in an environment that requires communicating with a wide variety of people. This...

Read more
FP&A Professionals: Why Do We Need International Business Communication Standards (IBCS®)?
September 19, 2017

Q: What do motorists, composers, musicians, architects, engineers, and builders have, that FP&A professionals don't...

Read more
+

Subscribe to
FP&A Trends Digest

We will regularly update you on the latest trends and developments in FP&A. Take the opportunity to have articles written by finance thought leaders delivered directly to your inbox; watch compelling webinars; connect with like-minded professionals; and become a part of our global community.

Create new account

image

Event Calendar

Pagination

  • Previous
  • May 2025
  • Next
Su Mo Tu We Th Fr Sa
27
28
29
30
1
2
3
 
 
 
 
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Transforming FP&A Together: Human & AI Synergy
 
18
19
20
21
22
23
24
Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
25
26
27
28
29
30
31
FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

AI/ML FP&A
AI/ML FP&A
Data and Analytics
Data & Analytics
FP&A Case Studies
FP&A Case Studies
FP&A Research
FP&A Research
General
General
Integrated FP&A
Integrated FP&A
People and Culture
People and Culture
Process
Process
Technology
Technology

Please register to receive the latest FP&A news, updates and tips.

info@fpa-trends.com​

              

Foot menu

  • FP&A Insights
  • FP&A Board
  • FP&A Videos

Footer countries

  • Amsterdam
  • Austin
  • Boston
  • Brisbane
  • Brussels
  • Chicago
  • Copenhagen
  • Dubai
  • Frankfurt
  • Geneva
  • Helsinki
  • Hong Kong
  • Houston
  • Kuala Lumpur
  • London Board
  • London (Circle)
  • Melbourne
  • Miami
  • Milan
  • Munich
  • New York
  • Paris
  • Perth
  • Riyadh
  • San Francisco
  • Seattle
  • Shanghai
  • Singapore
  • Stockholm
  • Sydney
  • Tokyo
  • Toronto
  • Washington D.C.
  • Zurich

Copyright © 2025 fpa-trends.com. All rights reserved.

0