"The essence of strategy is not to carry out a brilliant plan that proceeds in steps; it is to put yourself in situations where you have more options than the enemy does". Robert Greene, author of “33 Strategies of War”

In his presentation, Alessandro Cardito, Global Consumer Beauty FP&A Director at Coty, outlines three short-term priorities that FP&A should keep in mind:

1. Over-communication
2. Collaborating planning
3. Cash planning

Why are these priorities important and what do we need to know about them?

Find out the answers in this 9-minute video.