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Valerie Martin

Valerie-MartinValerie is a dynamic financial leader and trusted partner with 20+ years of experience supporting executives and teams through digital and business model transformations. In addition, she has specific expertise and deep experience with sales and marketing teams in go-to-market readiness, channel and partnership programs, and building new processes and teams from the bottom up.

She leverages her expertise and pragmatic thinking to develop financial budgets and performance forecasts that enable outstanding business results.

As a change agent, she leverages strong business acumen along with partnering, analytical, financial, and strategic skills to develop team members and transform business strategy. Valerie is passionate about advising executives, problem-solving, and developing talent.

Valerie is a San Francisco FP&A Board Ambassador.

Author's Articles

SF-Board
From Insights to Impact: Redefining FP&A Business Partnering in the Age of AI
November 4, 2025
FP&A Tags:
FP&A Board Meetings Insights

In this article I reflect on how FP&A business partnering must evolve from insights to impact in an AI-driven world.

Read more
fp&a
A Guide for Big Data and the Transformation of FP&A
May 26, 2021
FP&A Tags:
FP&A Transformation, Data-Driven FP&A, FP&A Team Building

FP&A teams are skilled at pulling data from various information systems, manipulating it, and gathering insights. Although FP&A plays a crucial role in supporting companies in becoming more intelligent, there is a lot to think about when getting ready for big data and the FP&A transformation journey. Below are a few things to consider. This list will continue to evolve as we all learn from each other. 

Read more
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Event Calendar

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Bridging Today and Tomorrow: FP&A's Strategic Adoption of Present and Future AI Capabilities
 
Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond
 
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Generative AI in FP&A: From Hype to Real Impact
 
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All events for the year

Future Meetings

The FP&A Trends Webinar: FP&A 2026+: Top 5 Trends Through the AI Lens
The FP&A Trends Webinar Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond

December 4, 2025

The Digital North American FP&A Circle
The Digital North American FP&A Circle Generative AI in FP&A: From Hype to Real Impact

December 9, 2025

AI-FPA
AI in FP&A
Data and Analytics
Data & Analytics
esg
ESG in FP&A
FP&A Case Studies
FP&A Case Studies
FP&A Research
FP&A Research
General
General
Integrated FP&A
Integrated FP&A
People and Culture
People and Culture
Process
Process
Technology
Technology

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