What has caused interest in data-driven FP&A?

Data is the new currency for companies of all sizes and industries.

“If the data is lacking in an organisation, and decisions are being made with only good feelings, that is the real danger,” - Gary Cokins, Analytics Thought Leader and Author.

A key function of effective FP&A is to create a data-driven decision-making culture throughout the enterprise.

Watch the new video by Gary Cokins to learn the eight forces of Data-Driven FP&A