The corporate planning process is a controversial subject on which opinions differ widely. But experience has shown that an effectively implemented planning process brings companies a clear added value in many respects. Enterprises are helped to achieve their set targets or to take corrective action if unforeseen changes occur in the background conditions.
Martin Winkler
Martin Winkler has many years’ experience in finance and controlling and optimized various reporting and planning processes for different companies in the course of his career.
In his present position as Head of business development with Cubewise, he advises companies on the preparation of business management concepts and technical implementation of UPM solutions.
Author's Articles
The implementation of an Integrated Planning concept enables companies to achieve a competitive edge over their rivals which goes further than a reduction of administrative planning expenditure and creation of more time for analysis.
The 19th London FP&A Board was debating about Zero Based Budgeting (“ZBB”). One of the key questions was if companies see a new Era for ZBB. The meeting was well attended and was a great success.
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