A budget uses numbers to express thoughts which can be done broadly, narrowly, or both. How thoughts are expressed is important in a budget. If a budget is not impressed properly, it becomes irrelevant in many ways.
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In order for a company to exist, it must organize itself in a way that fulfills its value proposition because a value proposition has enormous power. So, how can a company organize itself? The answer is with a budget.
A company exists in order to improve the well-being of its stakeholders. Achieving this task is based on the ability of a company to connect with its customers. How a company connects with its customers is through a value proposition.
“If everyone has to think outside the box, maybe it is the box that needs fixing.”
For FP&A professionals the box is budgets.