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Gemma Davie

Gemma is an entrepreneurial, innovative senior finance leader and trusted advisor with over 20 years of experience within FP&A. She demonstrates an exemplary record of guiding decision-makers on strategic and operational financial planning and analysis within fast-paced technology markets. She is a practical and inspirational leader who builds and develops high performing teams, a solid ambassador for women in leadership, a coach and mentor and a role model career in “Leaning In” to your job, a strong advocate of continuous improvement and using modern and agile FP&A techniques to drive positive change, profitability and operational efficiencies.

Author's Articles

Gemma-Davie-Listening-Main
How to Unlock Trust: The Art of Listening in Finance Business Partnering
January 16, 2024
FP&A Tags:
FP&A Storytelling, FP&A Business Partnering

In this article, the author focuses on reflecting on how to show up as a listener to the business to earn trust quickly and become a more impactful Business Partner.

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fp&a
Time to Make Difference
August 23, 2022
FP&A Tags:
FP&A Business Partnering, Financial Planning and Analysis

According to the 2021 FP&A Trends Survey, only 12.5% of organisations spend 40% of their time on value-adding activities. Ironically, the feedback I am getting from my stakeholders is that our Business Partners have never needed us more than they need us today. Clearly, as an FP&A community, we all need to be taking action to empower, execute and become laser-focused on moving up the dial from 12.5% to ensure we can support and guide our Business Partners and show up as our best version.

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fp&a
How to Be a Better Business Partner in Cash Flow Planning
June 9, 2022
FP&A Tags:
Cash Planning, FP&A Business Partnering

When I am asked to explain why Cash is so important, I use the analogy of building your dream home. In order to build that dream home and give it the best chance of standing there for years, it needs solid foundations. Likewise, an organisation needs cash to survive and grow, it needs cash to survive day to day, and without it, an organisation has no foundations and eventually collapses.

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From Scorekeeper to Trusted Advisor: The Evolution of the FP&A Business Partner
November 9, 2016
FP&A Tags:
FP&A Business Partnering, FP&A Maturity Models

We only need to look at the evolution of the mobile phone to understand why the role of the FP&A business partner has changed. In 2000, I began my career in FP&A as an analyst at Silicon Graphics, the same year that the iconic Nokia 6210 was launched.  Back then the functionality of the mobile phone was limited to voice calls and simple text messages.

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Dubai FP&A Board
The Face-to-Face Dubai FP&A Board: From Insight to Impact: FP&A Business Partnering in Action
Agile FP&A: Turning Myths into Practice

February 5, 2026

Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

London FP&A Board
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Beyond the Horizon: Top FP&A Trends of Tomorrow

February 25, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of FP&A Storytelling
The Power of FP&A Storytelling

February 4, 2026

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