Skip to main content
Home
The Online Resource for Modern FP&A Professionals
Please register to receive the latest FP&A news, updates and tips Login

Main menu

  • Home
  • FP&A Insights
    • FP&A Trends Digest
    • FP&A Trends Research
    • FP&A Trends Insight Paper
    • FP&A Trends Survey
    • Short Videos
    • Our Contributors
  • FP&A Events
    • International FP&A Board
    • FP&A Trends Webinars
    • Digital FP&A Circles
  • AI/ML Committee
    • Introduction
    • Members
    • Resources
    • Meetings
  • FP&A Tools
    • FP&A Trends Maturity Model
  • About Us
    • Company Policy
    • Privacy Policy
    • Editorial Guidelines
    • Our Ambassadors
    • Our Sponsors & Partners
    • Contact Us
image
The Geneva FP&A Board: Best Practices in FP&A Storytelling
January 28, 2020

By Richard McCrea, Corporate FP&A Professional

 
FP&A Tags
FP&A Board Meetings Insights

On 28th January 2020, more than 35 senior finance professionals gathered in the heart of Geneva to discuss “Best Practices in FP&A Storytelling”. This was followed two days later by a similar event by the Zurich FP&A Board.
  
This was the 11th meeting of the Geneva FP&A Board which proved to offer a unique opportunity to finance professionals in Switzerland to discuss and learn about emerging trends in the profession.
  
The session was led by Tijana Balotic Truong and after a short introduction of the FP&A Board, we started the meeting with a short survey of what it takes to make effective use of FP&A Storytelling. Key thoughts were that Storytelling in a FP&A Context needs to be:

  • Simple yet Strategic – distilling a complex reality down to an easy to follow narrative but one which ties back to the overall company strategy and direction
  • Bring Insights & Intelligence that only FP&A people can bring to the table – otherwise numbers can easily be misinterpreted or misunderstood. 
  • Bring Clarity & Transparency – if using storytelling does not help bring clarity to the audience then it could prove a distraction and is probably not beneficial

Group Discussion

Then we had a group discussion on the effectiveness of Storytelling in FP&A. The conclusions were as follows:

  • Use storytelling effectively. There are several different methods to develop a narrative and a one-size-fits-all approach will not work: “storytelling has guidelines, not hard rules”.
  • Tailor the message. We need to bear in mind that in general the more senior the audience, the crisper and more focused the message needs to be. We need to realise that “Less is more” so focus only on what is important. The same story used for the CEO may not be appropriate for lower levels of the organisation.
  • Use the power of visualisation. Christophe Carli, VP Finance at Honeywell, shared his experience of when visualisation tools have really helped to make an FP&A story more compelling.  One tip was that when it comes to discovering the latest visualisation tools and techniques, innovation is more likely to come from younger (GenZ) finance team members, who are more connected to the latest trends, rather from corporate IT departments.

Case Study from the field

Then we had a practical case study presented by Moussa Cissoko, Head of Finance for RUAG Space, who shared his experience of portfolio reinvention by optimising the pricing process for contract tendering. One of his key learnings when undertaking such a complex project across several teams and sites is to keep teams as small as possible in order to make sure you advance the project as quickly as possible. He also reinforced the importance of having top management support (CEO/CFO) in order to progress the project and create a compelling narrative for the organisation to drive change.

There was a huge amount of passion from the members in the room to participate with their experiences and feedback. This means we chose to skip the usual group work session in small teams and instead we moved straight to the networking drinks to allow people to continue the discussions over a nice glass of wine. 

The next FP&A board meeting is scheduled in Geneva for May 12th 2020, so look out on the FP&A Board website for details of how to sign up.

The Geneva event was hosted by IWG and sponsored by Page Executive / Michael Page and CCH Tagetik.
 

Related articles

Applying Analytics to Storytelling
February 11, 2019

According to Google's Chief Economist, Dr. Hal Varian, "The ability to take data—to be able to understand...

Read more
Storytelling
Less Is More – FP&A Storytelling
August 25, 2020

Knowing your numbers is a good starting point for an FP&A professional. But it is also...

Read more
Data Visualisation and Storytelling in FP&A
January 14, 2020

The purpose of Financial Planning and Analysis is not to build perfect forecasts and financial solutions...

Read more
+

Subscribe to
FP&A Trends Digest

We will regularly update you on the latest trends and developments in FP&A. Take the opportunity to have articles written by finance thought leaders delivered directly to your inbox; watch compelling webinars; connect with like-minded professionals; and become a part of our global community.

Create new account

Event Calendar

Pagination

  • Previous
  • May 2025
  • Next
Su Mo Tu We Th Fr Sa
27
28
29
30
1
2
3
 
 
 
 
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Transforming FP&A Together: Human & AI Synergy
 
18
19
20
21
22
23
24
Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
25
26
27
28
29
30
31
FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

AI/ML FP&A
AI/ML FP&A
Data and Analytics
Data & Analytics
FP&A Case Studies
FP&A Case Studies
FP&A Research
FP&A Research
General
General
Integrated FP&A
Integrated FP&A
People and Culture
People and Culture
Process
Process
Technology
Technology

Please register to receive the latest FP&A news, updates and tips.

info@fpa-trends.com​

              

Foot menu

  • FP&A Insights
  • FP&A Board
  • FP&A Videos

Footer countries

  • Amsterdam
  • Austin
  • Boston
  • Brisbane
  • Brussels
  • Chicago
  • Copenhagen
  • Dubai
  • Frankfurt
  • Geneva
  • Helsinki
  • Hong Kong
  • Houston
  • Kuala Lumpur
  • London Board
  • London (Circle)
  • Melbourne
  • Miami
  • Milan
  • Munich
  • New York
  • Paris
  • Perth
  • Riyadh
  • San Francisco
  • Seattle
  • Shanghai
  • Singapore
  • Stockholm
  • Sydney
  • Tokyo
  • Toronto
  • Washington D.C.
  • Zurich

Copyright © 2025 fpa-trends.com. All rights reserved.

0