Waqas Ahmed is the Head of Finance & Business at First Entertainment Holdings (owner and operator of brands such as Joyzone and Firstaiment), a leading company in KSA in the entertainment sector dedicated to providing engaging experiences for families and teenagers.

With a robust background in accounting, finance, and business management, Waqas plays a pivotal role in steering the company's financial and operational strategies. He also oversees financial planning and analysis (FP&A), ensuring the company's resources are effectively allocated to maximise profitability and sustain growth.

Waqas's expertise in FP&A has significantly enhanced the company's financial decision-making process, fostering a culture of data-driven strategies. His commitment to excellence and innovative approach to business management has made him an invaluable asset to First Entertainment Holdings. Under his leadership, the company continues to thrive, delivering high-quality entertainment experiences to its diverse audience.

Areas of Interest: FP&A, finance, and forecasting in the entertainment industry.