There is no hiding that companies had to look hard and rely on deep financial analysis to weather a storm like most of us witnessed in 2020. One of the key components was the growing focus on the Profitability of their services and products line. Profitability became front and center, whether it was via cost management or revenue or investment management or ALL of the above.

The fourth Seattle FP&A Board, which was sponsored by SAP and Robert Half, was devoted to the subject of Driver Based and Predictive FP&A. FP&A as a function has for such a long time been a traditional function relying on drivers.