The FP&A Trends Webinar: Transforming FP&A with AI: Maturity, Impact, and Future Roles

The webinar was proudly sponsored by:

Artificial Intelligence is redefining the role of FP&A — from automating reporting and accelerating forecasts to enabling real-time scenario planning and strategic decision support. This evolution empowers FP&A teams to move beyond data analysis and become true business partners.

Check out the recording of the FP&A Trends webinar held on 25th of June based on the 2025 FP&A Trends Research Paper — the result of seven years of global research by the AI FP&A Committee. The session offers a unique opportunity to explore how leading finance teams already embrace AI to enhance agility, generate value, and increase foresight.

The webinar featured firsthand insights from International FP&A Board members leading the adoption of intelligent technologies, along with a deep dive into EY’s “Client Zero” initiative — one of the largest in-house AI transformations. With more than 150 AI agents and GenAI tools now supporting 80,000 professionals, this program offers a compelling vision for AI-powered decision-making at scale.

The Panel:

Hans Gobin, FCCA, MBA

Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.

Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.

Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.

Hans Gobin's LinkedIn profile: https://www.linkedin.com/in/hans-gobin-020118b/

Larysa Melnychuk

Larysa Melnychuk is a passionate Financial Planning & Analysis (FP&A) professional and influencer who has held senior FP&A roles at leading organisations before setting up the International FP&A Board in 2013. The Board is a global and well-recognised professional think-tank that aims to bring together the knowledge and experience of senior FP&A professionals and aid the development of best practice in the profession.

In the last three years, she successfully expanded the Board into 33 chapters in 19 countries across Europe, the Middle East, Asia, Australia, and North America.

Larysa is also the founder and CEO at the FP&A Trends Group (fpa-trends.com), the leading online resource for FP&A professionals. She chairs the Global AI FP&A Committee and runs a number of high-profile initiatives in the area of modern financial analytics.

Larysa holds a Master of Science degree in physics of materials and is a qualified chartered management accountant (CIMA), chartered global management accountant (CGMA) and is a holder of an FP&A certification. She is also a member of the exam content writing team for the Association of Finance Professionals (AFP) FP&A certification.

Larysa is also a passionate conference speaker and writes articles on various FP&A-related subjects.

Gizelda Ekonomi

Based in London, United Kingdom and working for Vodafone UK – Commercial Finance Team leading a transformational programme on Enterprise Profitability as well as leading and coordinating other key financial activities and governance processes.

A highly qualified finance professional with more than 18 years of experience around process audit and improvement, transformation, financial management and business planning with in-depth knowledge and understanding of the telecommunication business.

LinkedIn profile: https://www.linkedin.com/in/gizelda-ekonomi-fcca-cia-msc-28b1bb32/

Darren Joffe

Based in London, United Kingdom​. London FP&A Board Member. At the Financial Times, Darren leads Commercial Finance, FP&A and Finance Innovation, balancing strategic planning with daily delivery

Over the past two years he has focused on making systems ready for AI by starting small, creating safety and backing people before they feel ready. What began in his team has scaled across functions, including tools like Tone of Voice GPT which cut prep time by 40%

For Darren, innovation is how modern finance becomes strategic - and earns influence

LinkedIn profile: https://www.linkedin.com/in/darren-joffe-02585260/

 

Derk-Jan van der Wal

Based in Amsterdam, Netherlands

Derk-Jan helps finance leaders embrace data, digital, and disruption to drive transformation, unlock performance, and shape a more sustainable future.

At EY, Derk-Jan leads Consulting Markets and Finance Consulting in the Netherlands, drives global innovation in Business Planning, Reporting & Analytics, and guides transformation across the Consumer Products & Retail sector.

Passionate about elevating FP&A and coaching (future) CFOs to lead with impact

LinkedIn profile: https://www.linkedin.com/in/derk-janvanderwal/

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