Nowadays, organisational agility often faces a considerable barrier: unaligned top-down and bottom-up planning processes.

Why does this gap exist, and how can we bridge it?

Bruno Massera, CFO - Middle East at BRF, shares his company’s step by step integration process from 2018 to the present day in this video case study. Bruno walks us through their journey from traditional Excel-based budgeting to modern, technology-driven collaboration between Sales, Operations and Finance.