In this issue, you’ll find expert perspectives on how to use AI and data science to support informed decisions, build data-focused cultures and elevate forecasting capabilities.

Join the FP&A Trends Webinar on the 2nd of  April to discover the top 5 FP&A trends for 2025 and practical ways to streamline decision-making.

 Join the Digital Nordic, Benelux & UKI FP&A Circle on Wednesday, March 19, at 2:30 CET to explore with the panel of senior thought leaders how FP&A teams can enhance their practices by integrating key elements—people, culture, data, models, processes, technology, and analytics—to build an agile FP&A ecosystem for scenario management.

The article highlights how treating budgeting as a strategic advisory tool rather than an accounting exercise can align teams, inspire excellence and drive meaningful financial outcomes.

In this video, Valerie Martin, Senior Finance Director, Go To Market at Autodesk and San Francisco FP&A Board Ambassador, shares how she transformed finance teams by prioritising culture, mindset, and behaviour change.

The article showcases Microsoft's "Modern Finance" journey, led by Takeshi Murakami, highlighting how Artificial Intelligence and advanced technologies transform finance operations by automating tasks, enhancing decision-making, and enabling a strategic focus.

This article explores how Thompson Sampling leverages AI to refine dynamic pricing strategies and maximise profits in unpredictable markets.

In this article, the author provides us with tips for enhancing the budgeting and forecasting process. 

This issue highlights key articles on the essential skills that will drive success in 2025 and beyond

This series of articles explores dynamic pricing's effectiveness and the challenges caused by fluctuating market conditions.