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The Digital Middle Eastern FP&A Board: The Winning Formula of Integrated FP&A

The Digital Middle Eastern FP&A Board is proudly sponsored by:

Pan-Asian FP&A Board

To respond to uncertainty and rapid change, we need agile decision-making. But organisational agility often faces a considerable barrier: unaligned top-down and bottom-up planning processes.

What is the formula for successful FP&A Integration? What role do FP&A and technology play in harmonising planning processes, and how can this improve planning results?

Join the Digital Middle Eastern FP&A Board on the 15th of February at 5:00 PM GST to explore these questions, as our experienced panel defines the winning formula of Integrated FP&A.

A recording of the event will be shared afterwards with everyone who registers.

What is the International FP&A Board?

The International FP&A Board was created in London (UK) in 2013, and now has chapters in 27 cities and 16 countries around the world. It aims to develop and promote the best practices in modern corporate Financial Planning & Analysis (FP&A), identifying and supporting new global trends, valued skillsets, and leadership practices. 

The Digital Middle Eastern FP&A Board will unite our Board members in Dubai. We are also looking forward to inviting guests from other areas in the Middle East where the FP&A Board has not yet been established.

Subject:

The Winning Formula of Integrated FP&A

Date:
Tuesday, February 15, 2022
Time:

5:00 PM - 6:30 PM GST
(1:00 PM - 2:30 PM GMT)

(the registration link will convert the time to your time zone)

Agenda:
  • FP&A Integration: key concepts and definitions
  • FP&A Integration status and outlook
  • The journey towards Integrated Finance
  • Integrated FP&A for Future COEs
  • Technical aspects of Integrated FP&A
  • Conclusions and Recommendations
  • Q&A Session
Meeting Venue:

The Panel: 

  • Lukas Herbert, FP&A Director ICMEA at Takeda, Dubai FP&A Board member
  • Bruno Massera, CFO - Middle East at BRF, Dubai FP&A Board member
  • Durga Srinivas Perisetti, Director FP&A and Operations Analytics at Juniper Networks
  • Andreas Simon, Regional Director MEA at Jedox 
  • Olga Rudakova, Finance Professional; International FP&A Board Ambassador (Discussion Facilitator)
     

The FP&A Board is complimentary, vendor-agnostic, and exclusive to finance practitioners only.
Participation is subject to the FP&A Trends Group Terms and Conditions and Privacy Policy.
We will not be able to confirm places for the registrations with missing or incorrect details.

Andreas Simon

Andreas has over 25 years’ international business development, sales and technical experience, helping companies in their digitalization and automation process. For the past 6 years he has held the position of Sales Director, EMEA at Jedox. Andreas is an expert in Enterprise Performance Management (EPM), as well as other technology areas, and is based in Dubai. Prior to joining Jedox, Andreas held exec positions in companies including Infor, TONBELLER AG, Systems Union and MIS AG.

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Bruno Massera

Bruno Massera has been working with BRF for more than 12 years. He joined the company in 2009 working for 6 years in the corporate treasury in Brazil. In 2015, he joined a global business development team working on projects in Singapore, Turkey and Egypt. Two years later, he moved to Dubai and has been working on different finance functions such as FP&A, Business Controller, AR & Credit, etc. Since 2019, he has been on a journey of business partnering with his team in the Middle East.

Recently, he was appointed as CFO for the International Markets and created a new team called Integrated Finance aiming to drive finance digital transformation and improve collaboration between finance and other business functions especially Sales & Operations Planning.

Bruno holds an MBA from Fuqua School of Business at Duke University.

Durga Srinivas Perisetti

Durga is a finance professional with 17+ years of experience in FP&A, Business strategy formulation, MIS, Handling Investor relationships, project management across FMCG (J&J, Coca-Cola) and Technology Sector (Cisco).

Currently he works as Finance Director in Juniper Global Business Services center in Bangalore responsible for managing overall FP&A across various functions (Sales, Tech G&A etc..)and Operational Analytics.

Deep expertise in Finance Transformation 15+ years, was instrumental in expanding Analytics portfolio and reshaping FP&A organization within Juniper.

Durga has MBA degree in Finance and a Bachelor of Engineering degree in Computer Science.

Lukas Herbert

Lukas is a Finance professional and Business Partner with more than 15 years in multinational companies.

Currently oversees the FP&A organisation of a diverse region with more than 35 countries.

Click the button below to register for the meeting:
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Event Calendar

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

AI/ML FP&A
AI/ML FP&A
Data and Analytics
Data & Analytics
FP&A Case Studies
FP&A Case Studies
FP&A Research
FP&A Research
General
General
Integrated FP&A
Integrated FP&A
People and Culture
People and Culture
Process
Process
Technology
Technology

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