In this article, the author discusses the key aspects of FP&A storytelling, highlighting the importance of defining the most relevant metrics, maintaining consistency, and understanding the importance of data visualisation.
Aurélien Nolf
Aurélien is a senior finance leader and business executive with over 20 years of experience in FP&A, controllership and public accounting. He demonstrates a great track record of guiding business decision-makers on strategic and financial planning within fast-paced technology companies. He joined Lyft in 2022 to take their FP&A team to the next level after more than 15 years in different Finance leadership roles at Electronic Arts.