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The Global FP&A Trends Webinar: The Art and Science of FP&A Storytelling
December 10, 2020

SAP webinar​


There are so many great stories to be told in FP&A in order to facilitate decision making process! At this time of advanced analytics, flexible dashboarding and effective data visualisation, FP&A Storytelling has become both an art and science.

On October 13, 2020, we held the FP&A Trends Webinar where the panel of experienced speakers reflected on the art and science of FP&A Storytelling. 
 

Agenda

1. A Case Study from Beckman Coulter: A "story-maker" for revenue Forecasting
2. Self-Service Analytics to Support FP&A Storytelling
3. Storytelling: Technology and Lessons Learnt
4. Conclusions and recommendations
5. Q&A

Pasquale della Puca, Global Shared Services Leader - Senior Director Finance at Beckman Coulter, Geneva FP&A Board member, shared with us the real case study of his company.

Angelica Ancira, Global Digital Planning Lead at PepsiCo, Geneva FP&A Board member and member of the Artificial Intelligence FP&A Committee, reflected on how self-service analytics supports FP&A Storytelling.

Timo Elliott, VP, Global Innovation Evangelist at SAP, spoke about the new opportunities that open up thanks to technology.


Almost 600 people registered to attend the webinar.
 

If you would like to learn more about FP&A Storytelling, please refer to the following articles.


Our Sponsors

We are very grateful to our global sponsor and partner SAP for its great support and collaboration.

Angelica Ancira

Global Digital Planning Lead, PepsiCo

Experienced leader with solid background in strategic and finance/business planning with 20+ years of FMCG experience. Excellent interpersonal and communication skills with demonstrated ability to produce exceptional story-telling presentations and insightful business performance management visualizations. Recognized for her “can-do” attitude and known for developing highly effective and motivated teams through a flexible style having worked across different geographies and multi-cultural settings. She is accountable for the development and implementation of the self-service business performance management platform along with stepping up digital planning capabilities aimed to radically transform the role of finance as business partner.

Angelica Ancira's LinkedIn profile: https://www.linkedin.com/in/angelicaancira/

Timo Elliott

Timo Elliott is VP, Global Innovation Evangelist for SAP and a passionate advocate of using the power of technology to transform business. For the last 29 years, he has worked closely with SAP customers around the world on new technology directions and their impact on real-world organizations. His articles appear regularly in publications such as Harvard Business Review, Forbes, ZDNet, and Digitalist Magazine. He has worked in the UK, Hong Kong, New Zealand, and the US, and currently lives in Paris, France. He has a degree in Econometrics, is a published photographer and cartoonist, and holds a patent in the area of mobile analytics.

Timo Elliott's LinkedIn profile: https://www.linkedin.com/in/timoelliott/

Pasquale della Puca

Experienced Senior Finance professional with multiple years of experience across the full Finance value chain (FP&A, Transactional Accounting)

track record and demonstrated history in Lean management - Kaizens and PSP's;

driving Finance Trasformation projects across the globe;

with cross-cultural and international exposure;

Key contributor by providing leadership and direction to execute upon long-term strategic plans.

Excellent background in internal control assessment, accounting and FP&A.

Goal-oriented individual with strong leadership capabilities. Organized, highly motivated, and detail-directed problem solver.

Pasquale della Puca's LinkedIn profile: https://www.linkedin.com/in/pasquale-della-puca-2649715/

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

FP&A Trends Webinar Practical Steps for FP&A Analytical Transformation.
The FP&A Trends Webinar Unlocking FP&A Analytical Transformation

June 18, 2025

The FP&A Trends Webinar How AI is shaping the future of Financial Planning & Analysis (FP&A)
The FP&A Trends Webinar Transforming FP&A with AI: Maturity, Impact, and Future Roles

June 25, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

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